s
Login Join Starter Story
Source
The Holistic Enchilada
Beauty & Personal Care B2C

The Holistic Enchilada is a curly and wavy hair and clean beauty blog that also sells digital products such as ebooks and a membership course.

holisticenchilada.com · Founded 2017 · 4 public sources · Updated about 11 hours ago

Researched profile. Starter Story's AI research system compiled this page from 4 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How The Holistic Enchilada Makes Money

Blog and digital products for curly hair care and clean beauty

How did The Holistic Enchilada monetize?

Summary of the sourced claims below

The Holistic Enchilada earns most of its income from display ads and affiliate marketing, with 49% of 2022 income from display ads and 28% from affiliate income so far. It also sells digital products, including three ebooks and a membership course on caring for curly and wavy hair, with one ebook discounted as a tripwire offer and paired with a $5 order bump. The membership was charged at $29 a month on a cancellable basis, and sponsored posts and videos from brands are earned but described as rare.

Revenue sources

7 sources · grouped by how The Holistic Enchilada makes money

  • Affiliate / referral commissions

    · 3 mentions · 2 sources
    “my affiliate sales for like Amazon and other products that I had links for were increasing. So I just left it alone for $30 a month. I figured I was making way more in the affiliate income and stuff that I was happy with it.”
    high
    Show 2 more quotes
    “I started my blog in 2017 and within a few months I had earned a few dollars from affiliate income ... by the second year I had made it to Mediavine ... So far for 2022, ... 28% is affiliate income ...”
    high
    “Most of my income comes from display ads and affiliate marketing. So far for 2022, 49% of my income is from display ads, 28% is affiliate income...”
    high

  • Sponsorships & partnerships

    · 3 mentions · 2 sources
    “I've done a couple of sponsored videos. So one brand that I work with, they've seen how much traffic I bring them. And so they do packages with me where I'll do like a blog post of YouTube videos, social media posts like that. And so I have a couple of sponsored videos.”
    high
    Show 2 more quotes
    “I also earn revenue from sponsored posts but those are pretty rare.”
    medium
    “I also earn revenue from sponsored posts but those are pretty rare. I don’t focus on social media and few companies want to sponsor blog posts and YouTube videos.”
    high

  • Advertising revenue

    · 3 mentions · 2 sources
    “And then I had added Mediavine ads at one point. So I kind of got, I've got the affiliate income, the ad income, the products, and then I monetized my YouTube last year as well.”
    high
    Show 2 more quotes
    “So far for 2022, 49% of my income is from display ads, ...”
    high
    “Most of my income comes from display ads and affiliate marketing. But my digital products are a close third. So far for 2022, 49% of my income is from display ads...”
    high

  • Recurring subscriptions

    · 2 mentions · 2 sources
    “I turned it into a membership. So I charged $29 a month and they can cancel whenever they want.”
    high
    Show 1 more quote
    “I have 3 ebooks and 1 membership, which is the main course (https://holisticenchilada.com/courses-products/) for learning how to care for curly and wavy hair.”
    medium

  • One-time / lifetime deals

    · 2 mentions · 2 sources
    “I have 3 ebooks and 1 membership, which is the main course (https://holisticenchilada.com/courses-products/) for learning how to care for curly and wavy hair. One of the ebooks is also a tripwire that is discounted from $29 to $9 for 15 minutes, with an order bump of $5 and an upsell of $9.”
    high
    Show 1 more quote
    “And then he's mentioned, there's a tripwire after the fact, or is this like a one time offer on the confirmation page? How does that work? Yeah, it's a tripwire.”
    high

  • Course / training sales

    · 1 mention
    “I earn money from selling digital products ... My blog continued to grow and I launched a curly hair care course and some smaller digital products in the spring of 2020 ... I have 3 ebooks and 1 membership, which is the main course for learning how to care for curly and wavy hair ... The Curly Pr...”
    high

  • Add-ons & upsells

    · 1 mention
    “I do have an order bump, a $5 order bump. ... It's a curly journey journal. So it's basically like a way for people to track their curly hair journey... This is a digital thing? ... it's a digital thing. So it's like a PDF file that they would download.”
    high

How 2,669 businesses make money

Of businesses with mapped revenue sources, the share using each — The Holistic Enchilada’s highlighted.
  • Recurring subscriptions
    65% ◀
  • One-time / lifetime deals
    30% ◀
  • Services & consulting
    25%
  • Physical products
    21%
  • Affiliate / referral commissions
    14% ◀
  • Course / training sales
    11% ◀
  • Usage-based fees
    10%
  • Add-ons & upsells
    10% ◀
  • Advertising revenue
    9% ◀
  • Sponsorships & partnerships
    9% ◀
  • Marketplace commissions
    5%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
S
Starter Story
Support Privacy Terms