Researched profile. Starter Story's AI research system compiled this page from 10 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Pulling Curls makes money
Monetization →Pulling Curls makes money through ad revenue, affiliate commissions, and course sales. Courses are the largest share of income, with the breakdown in 2022 at 28% ads, 14% affiliates, and 58% courses and books. Hilary Erickson also sells a prenatal class for $79 and an all-in-one class for $179.
How Pulling Curls grew
Growth →Hilary Erickson grew Pulling Curls largely through organic traffic from SEO and Pinterest, writing targeted blog posts for search terms her ideal customers would use. She built an email list with segmented newsletters and specific opt-ins for each segment, and sends an autoresponder sequence to new subscribers. She also supports her brands with a podcast started in 2019 and promotes content on social media with automated scheduling software.
Founder
Founders →
Key facts
- Website
- pullingcurls.com
- Category
- Health
- Customers
- B2C
- Founded
- 2005 · 21 years ago
- Makes money via
- Affiliate / referral commissions, Advertising revenue +4
- Sources
- 10 public sources
Sources 10
Sources →5 podcasts · 4 web pages · 1 Case study
Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.
