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Pulling Curls
Health B2C

Pulling Curls is a pregnancy and parenting website that sells online prenatal and family organization courses, led by labor and delivery nurse Hilary Erickson.

pullingcurls.com · Founded 2005 · 10 public sources · Updated 2 days ago

Researched profile. Starter Story's AI research system compiled this page from 10 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Pulling Curls Makes Money

Pregnancy and parenting website selling online prenatal courses

How did Pulling Curls monetize?

Summary of the sourced claims below

Pulling Curls makes money through ad revenue, affiliate commissions, and course sales. Courses are the largest share of income, with the breakdown in 2022 at 28% ads, 14% affiliates, and 58% courses and books. Hilary Erickson also sells a prenatal class for $79 and an all-in-one class for $179.

Revenue sources

6 sources · grouped by how Pulling Curls makes money

  • Affiliate / referral commissions

    · 5 mentions · 4 sources
    “I use brands and products that I love and have become a good affiliate for those companies. It’s been nice to share things I already love and make money using those companies. ... Ad revenue between the two sites is about 5k, about 6-7k from course sales, and maybe 2k from affiliate income, depen...”
    high
    Show 4 more quotes
    “Hilary Erickson created Pulling Curls, a mommy blog, in 2005 and has since added three successful online courses resulting in an average income of $16k/month through ad, affiliate, and course sales.”
    high
    “So every article needed a reason that somebody is gonna click on it, you know? And I see a lot of people who are just like people wanna see pretty pictures or like what’s happening with my family. No one wants to see that on Pinterest. That’s what the blog was in 2005, you know, it was a little b...”
    medium
    “As for the b reakdown of income in 2022, ads account for 28%, affiliates for 14%, and courses and books for 58%.”
    high
    “I use brands and products that I love and have become a good affiliate for those companies. It’s been nice to share things I already love and make money using those companies.”
    high

  • Advertising revenue

    · 5 mentions · 4 sources
    “As for Pulling Curls it just morphed, it never launched and it has had a huge evergreen return in ad and affiliate income. ... Ad revenue between the two sites is about 5k, about 6-7k from course sales, and maybe 2k from affiliate income, depending on the month.”
    high
    Show 4 more quotes
    “Hilary Erickson created Pulling Curls, a mommy blog, in 2005 and has since added three successful online courses resulting in an average income of $16k/month through ad, affiliate, and course sales.”
    high
    “As for the b reakdown of income in 2022, ads account for 28%, affiliates for 14%, and courses and books for 58%.”
    high
    “we have advertising on the website. I don’t do so many sponsored posts anymore. I definitely did in the beginning.”
    high
    “Ad revenue between the two sites is about 5k, about 6-7k from course sales, and maybe 2k from affiliate income, depending on the month. And, I’ve been with Mediavine for years. I am happy with their service.”
    high

  • Course / training sales

    · 4 mentions · 4 sources
    “In 2016 I started The Online Prenatal Class for Couples, the first of my online courses for families. It was followed in 2017 by The Organized Home and in 2018 by Family Routines – courses that support the 3 pillars of my site – Pregnancy, Parenting, & Home. ... The Online Prenatal Class for Coup...”
    high
    Show 3 more quotes
    “Hilary Erickson created Pulling Curls, a mommy blog, in 2005 and has since added three successful online courses resulting in an average income of $16k/month through ad, affiliate, and course sales.”
    high
    “As for the b reakdown of income in 2022, ads account for 28%, affiliates for 14%, and courses and books for 58%.”
    high
    “Her blog now covers several topics reaching around 200k monthly page views and earning her between $12-16 thousand dollars each month, with most of that income coming from selling prenatal courses. ...in about 2015, I created my online prenatal class for couples. Um, and it’s just slowly evolved ...”
    high

  • Sponsorships & partnerships

    · 2 mentions · 2 sources
    “At first, I made a good amount with sponsored posts and, later affiliate and ad income. However, now the majority is made through courses.”
    high
    Show 1 more quote
    “I don’t do so many sponsored posts anymore. I definitely did in the beginning. Every now and then I find one that fits well.”
    high

  • Recurring subscriptions

    · 1 mention
    “I currently advertise it with a low-price guarantee for a total prenatal class for $79. I also have an all-in-one class that covers baby, and more tips for your partner that costs $179.”
    high

  • One-time / lifetime deals

    · 1 mention
    “So I still have the book because the book is like $35. I want everyone to be able to get this information. So if you are a reader, you can buy the book.”
    high

How 2,727 businesses make money

Of businesses with mapped revenue sources, the share using each — Pulling Curls’s highlighted.
  • Recurring subscriptions
    65% ◀
  • One-time / lifetime deals
    30% ◀
  • Services & consulting
    25%
  • Physical products
    21%
  • Affiliate / referral commissions
    14% ◀
  • Course / training sales
    11% ◀
  • Usage-based fees
    10%
  • Add-ons & upsells
    10%
  • Advertising revenue
    9% ◀
  • Sponsorships & partnerships
    9% ◀
  • Marketplace commissions
    4%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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