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Pulling Curls
Health B2C

Pulling Curls is a pregnancy and parenting website that sells online prenatal and family organization courses, led by labor and delivery nurse Hilary Erickson.

pullingcurls.com · Founded 2005 · 10 public sources · Updated 1 day ago

Researched profile. Starter Story's AI research system compiled this page from 10 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Pulling Curls Grew

Pregnancy and parenting website selling online prenatal courses

How did Pulling Curls grow?

Summary of the sourced claims below

Hilary Erickson grew Pulling Curls largely through organic traffic from SEO and Pinterest, writing targeted blog posts for search terms her ideal customers would use. She built an email list with segmented newsletters and specific opt-ins for each segment, and sends an autoresponder sequence to new subscribers. She also supports her brands with a podcast started in 2019 and promotes content on social media with automated scheduling software.

Channels

12 channels · grouped by how Pulling Curls grows

  • Pinterest

    · 4 mentions · 3 sources
    “starting with a mom blog that became a massive hit on Pinterest. ... You used to pin 20 to 30 images a day on Pinterest, and it would just bring you traffic. As soon as you put a pin on there, you could see a bump in traffic, which was amazing.”
    high
    Show 3 more quotes
    “I also pin on Pinterest initially, and try to make another pin a week or so later.”
    high
    “I started ramping it up more for more traffic using Pinterest. ... I think I am unusual with all of the organic traffic I get through SEO and Pinterest that I have the best luck with those people.”
    high
    “I started ramping up my blog in 2014 with Pinterest... I think I am unusual with all of the organic traffic I get through SEO and Pinterest that I have the best luck with those people.”
    high

  • SEO

    · 4 mentions · 3 sources
    “I think I am unusual with all of the organic traffic I get through SEO and Pinterest that I have the best luck with those people. Currently, I am mostly just trying to write highly targeted SEO terms for things my ideal customers would be searching for. Things like Glucose testing, Laundry room o...”
    high
    Show 3 more quotes
    “SEO is extremely important for my business; it’s one of the top ways that people find me and my content. I am building up The Pregnancy Nurse to be a top pregnancy site.”
    high
    “Google Understanding what your website is about ... Which tools and software she has used to find keywords ... How to see what Google is ranking you for”
    medium
    “I started ramping it up more for more traffic using Pinterest. ... I think I am unusual with all of the organic traffic I get through SEO and Pinterest that I have the best luck with those people. Currently, I am mostly just trying to write highly targeted SEO terms for things my ideal customers ...”
    high

  • Organic social media

    · 3 mentions · 3 sources
    “To promote my content, I mostly use automated software (I use Missinglttr, which I got as a LTD on AppSumo), which posts it somewhat frequently in the beginning and then spreads it out as the year continues on social media. This is great for posting on Linkedin, Twitter, Instagram, Facebook and F...”
    high
    Show 2 more quotes
    “I tried Facebook, Facebook didn’t really work.”
    medium
    “I started ramping up my blog in 2014 with Pinterest... I just continued writing new posts. In 2019 we also started the podcast to support my brands.”
    high

  • Email List Growth

    · 3 mentions · 3 sources
    “I made sure to have a VERY segmented newsletter... I use specific opt-ins that are for each segment of my newsletter. A Disneyland trip calculator for travel, a hospital packing list for pregnancy, etc. I also like to call my newsletter frequently for people that don’t show interest.”
    high
    Show 2 more quotes
    “My primary marketing strategy is to create helpful content that shows I am an expert, and provide relevant opt-ins within that content to get people on my email list, or directly sell to them within the content.”
    high
    “How she is using email to sell courses ... Future-proofing your business with email”
    medium

  • Email marketing

    · 2 mentions
    “everything has an autoresponder. Um, and I do usually send out like about a new podcast. I’ll send it to those people that are opted in for that. Sometimes if I write a new post that I think will be really helpful, I’ll send that out. ... usually everyone’s getting an email from their bucket at l...”
    high
    Show 1 more quote
    “I made sure to have a VERY segmented newsletter, so people who didn’t want pregnancy or Disneyland weren’t getting that (but those that did make sure to get that). I use a newsletter company called Birdsend to do my newsletter. It does all the fancy things of other platforms at a small percentage...”
    high

  • TikTok Hashtags

    · 2 mentions · 2 sources
    “Another strategy I use is TikTok. My TikToks are very straight to the point. Each one teaches a principle that people need to know about labor. ... I have about 55k followers at the moment.”
    high
    Show 1 more quote
    “I mean, I’m on TikTok pregnancy related entirely pregnancy. Um, and it does drive more traffic than Instagram, I think like when you go viral on TikTok, those people click on your link.”
    high

  • Content marketing

    · 1 mention
    “I just enjoy writing those articles. I think they’re fun. Um, and I would love for them to rank on Google ... then you try and find, you know, the low volume keyword ... Hopefully you can get an article that ranks and sometimes ... it is a gamble. Sometimes they rank and sometimes I’m like, that ...”
    high

  • Integrations

    · 1 mention
    “I use brands and products that I love and have become a good affiliate for those companies. It’s been nice to share things I already love and make money using those companies.”
    medium

  • Webinars

    · 1 mention
    “how good it was, how good it is today, and should you still use it? ... Pinterest — how good it was, how good it is today, and should you still use it?”
    medium

  • Leveraging existing platforms

    · 1 mention
    “I started advertising on blog, her probably in 2007, I would guess. Um, and they would send sponsored posts every once in a while or maybe we’d get like $35 and the free product to post.”
    medium

  • Newsletter

    · 1 mention
    “I made sure to have a VERY segmented newsletter...I also like to call my newsletter frequently for people that don’t show interest. I send them through a cold subscriber sequence and delete them if they don’t re-engage. I just culled my list from about 15k back to around 9k, and I’ve had more suc...”
    high

  • Podcasting

    · 1 mention
    “In 2019 we also started the podcast to support my brands.”
    high

How 3,327 businesses grow

Of businesses with mapped growth channels, the share using each — Pulling Curls’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63%
  • Search/SEO
    58% ◀
  • Email
    47% ◀
  • Community
    37%
  • Content/Inbound
    35% ◀
  • Partnerships
    32% ◀
  • Events
    24% ◀
  • Paid ads
    23%
  • Outbound/Sales
    19%
  • Press/PR
    17%
  • Marketplaces/App stores
    12% ◀
  • Podcasting
    4% ◀
  • Influencer partnerships
    3%
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