Source
Lemlist
SaaS B2B & B2C

Lemlist is a platform for cold email automation that helps businesses create personalized and targeted email outreach campaigns.

lemlist.com · Founded 2018 · 68 public sources · Updated 26 minutes ago

Researched profile. Starter Story's AI research system compiled this page from 68 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Lemlist Makes Money

AI-driven platform for personalized email outreach

How did Lemlist monetize?

Summary of the sourced claims below

Lemlist monetized by selling lifetime access deals to customers. They launched a lifetime deal on AppSumo, selling access for $49 and generating thousands of customers and significant revenue.

Revenue sources

1 source · grouped by how Lemlist makes money
  • One-time / lifetime deals

    · 2 mentions · 2 sources
    “The Bootstrap Launch That Changed Everything One of the most interesting chapters in Lemlist’s growth story was their AppSumo launch. While many founders debate the value of lifetime deals, Lemlist turned it into a growth catalyst: Sold lifetime access for $49 Generated 8,000+ customers Netted ap...”
    high
    Show 1 more quote
    “On February 26th 2018, the lemlist lifetime deal goes live to the community. Over the next two weeks, they gross $161,896 in sales from 3,304 customers. At 30%, this puts just under $50k into lemlist’s bank account.”
    high

How 2,669 businesses make money

Of businesses with mapped revenue sources, the share using each — Lemlist’s highlighted.
  • Recurring subscriptions
    65%
  • One-time / lifetime deals
    30% ◀
  • Services & consulting
    25%
  • Physical products
    21%
  • Affiliate / referral commissions
    14%
  • Course / training sales
    11%
  • Usage-based fees
    10%
  • Add-ons & upsells
    10%
  • Advertising revenue
    9%
  • Sponsorships & partnerships
    9%
  • Marketplace commissions
    5%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%