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Lemlist
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Source
Researched profile. Starter Story's AI research system compiled this page from 58 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Lemlist logo

How Lemlist Makes Money

Sales automation platform for personalized email outreach.

How did Lemlist monetize?

Summary of the sourced claims below

Lemlist monetized by selling lifetime access deals to customers. They launched a lifetime deal on AppSumo, selling access for $49 and generating thousands of customers and significant revenue.

Revenue sources

1 source · grouped by how Lemlist makes money

  • One-time / lifetime deals

    · 2 mentions · 2 sources
    “The Bootstrap Launch That Changed Everything One of the most interesting chapters in Lemlist’s growth story was their AppSumo launch. While many founders debate the value of lifetime deals, Lemlist turned it into a growth catalyst: Sold lifetime access for $49 Generated 8,000+ customers Netted ap...”
    high
    Show 1 more quote
    “On February 26th 2018, the lemlist lifetime deal goes live to the community. Over the next two weeks, they gross $161,896 in sales from 3,304 customers. At 30%, this puts just under $50k into lemlist’s bank account.”
    high

How 1,726 businesses make money

Of businesses with mapped revenue sources, the share using each — Lemlist’s highlighted.
  • Recurring subscriptions
    51%
  • Physical products
    30%
  • Services & consulting
    30%
  • One-time / lifetime deals
    22% ◀
  • Affiliate / referral commissions
    16%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Usage-based fees
    8%
  • Add-ons & upsells
    7%
  • Marketplace commissions
    5%
  • Donations & tips
    2%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
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