How Lemlist Grew

“We leveraged personal branding on LinkedIn, on Twitter, and then attracting leads with this personal brand plus authority and credibility to convert way more people down the line with outbound with Lemless and Lemwarm. A big part of our strategy is personal branding. It started with our CEO and t...”

Libsyn high

“a good way that we found to differentiate ourself is really to create a branding that was completely different from everything else that was existing over there where it was focusing too much on Enterprise or very boring in our eyes maybe uh marketing type so we went on marketing sides to focus o...”

Getlatka high

“on the marketing side we focus from day one and it's still the focus today on how do we bring the most value as possible to our users even if we're not expert in the fields so a good example of that contrary to the previous speaker we focus on blog articles not because we were good at SEO we suck...”

Getlatka high

“The second part was building a community we built a community of 20,000 salespeople all focusing on how do we help people on the individual level to succeed with their outbound motions and that was actually a very powerful lever to distribute assets new updates on the products but also new resour...”

Getlatka high

“So what we did is every person that signs up to LEM Lists receive a personal invite from me on LinkedIn. So for those who are interested in maybe, like, replicating this, essentially, we built a script. ... And then you can automate the adding using, like, any tool such as Phantom Buster, for exa...”

Saasclub high

“On our end, we built like a really strong community around our products. So whenever we launch something, because we're providing, or at least we're trying to provide a value, you know, on daily or weekly basis, when we ask a small favor to people, they were really willing to help us and really h...”

Saasclub high

“One of the most interesting chapters in Lemlist’s growth story was their AppSumo launch. While many founders debate the value of lifetime deals, Lemlist turned it into a growth catalyst: Sold lifetime access for $49 Generated 8,000+ customers Netted approximately $150,000 after fees Built a found...”

Founderpath high

“With such a high click rate we were able to drive more traffic to our website while at the same time building a relationship with our users. At the same time, we decided to add automatically each user who would sign up to lemlist on LinkedIn with a custom script (Thank you, Francois). Adding peop...”

Starter Story high

“Another example where Vuk really killed it was to repurpose some articles on Quora by answering a lot of questions related to our area of expertise.”

Starter Story high

“The Lemlist team mastered the art of building in public: Created a 20,000-member Facebook community Posted educational content that got reshared (not SEO-optimized)... Built a foundation for their community Guillaume’s perspective on lifetime deal customers reveals their customer-centric approach...”

Founderpath high

“The All-Bound Strategy: A New Approach to B2B Growth Kevin, Lemlist’s product lead, introduced the concept of “all-bound” – a hybrid of inbound and outbound strategies that Lemlist believes is the future of B2B growth. This philosophy drives their product suite: Outbound Tools: Lemlist and Lemwar...”

Founderpath medium

“Speaking of LinkedIn a big part of our strategy which which is currently still the case is personal branding it started with our CEO and then it got duplicated for most of the people internally within the team so we have today between six and 10 accounts posting on a regular basis on LinkedIn get...”

Getlatka high

“So the Facebook group was with about like, I don't know, 800 to 1000 people.”

Saasclub high

“We also did a product hunt launch. It went also really well. So we ended up like number one product of the day and then number two, I think product of the week, which was, so it drives also a lot of traffic. It's a great way to see how the tech community is receiving your ideas and potentially pr...”

Saasclub high

“Our goal was to acquire our first customers without spending any money. The easiest way to that for us was to use 3 main acquisition channels. #2: Leverage Facebook communities. Facebook communities are literally a gold mine for any business. You can find your target audience and easily convert t...”

Starter Story high

“And the email list was much bigger. So it was, we did both essentially, like posting the community on Facebook, and at the same time, send a newsletter to all of our users.”

Saasclub high

“We ended up #1 product of the day so it was a real success! It drove 100s of signups and 1000s of visitors.”

Starter Story high

“This led to a lot of social media and media in general and podcast interviews. We did, I put 300, but we're unsure about the number. This is a sign of how many we've done, especially our founder. We took all the time we needed to do a lot of interviews. At the beginning, it was a lot of us reachi...”

Libsyn high

“Since launch, we decided to start building a community on Facebook and we’re super close to our users, listening to feedback and implementing changes at a crazy speed.”

Starter Story high

“Then on the all-in-one platform it was a big investment in data where now you can find leads inside of LM list it's leads based on LinkedIn ... the flow of users they would need to First find leads find their contact information create the sequences send them AB tests learn with reports and then ...”

Getlatka medium

“The Lemlist team mastered the art of building in public: Created a 20,000-member Facebook community Posted educational content that got reshared (not SEO-optimized) Launched courses that generated $200K in 10 days (later made free)”

Founderpath high

“Good question and as your questions imply, this is really about the organic part and the pro-active effort we do. In regards to how we actively try to grow it: we came up with a cold outreach system – as we’re a cold outreach company, you know 😉. Here’s the process in short: ... 2. We used those ...”

Substack high

“The way I was onboarding users was kind of really like spending time, you know, like in the, I would say like the discovery call ... before giving them access, I would create a personalized campaign for them with also adding personalization with images and stuff like that.”

Saasclub high

“One of my articles even got featured in a Medium blog with 40K followers called Noteworthy — the journal blog.”

Starter Story high

“We used a pretty simple funnel, very inspired by the work of Russell Brunson, where you attract a lot of people to a live webinar, you give them value, and then you promise them even more value in a course, where we bring an irresistible offer with a lot of bonuses and ... scarcity with the price.”

Libsyn high

“We ended up selling close to 200k worth of courses within 10 days so it was two launches of 5 days each ... we attract a lot of people to a live webinar you give them value and then you promise them even more value in the course where we bring an irresistible offer with a lot of bonuses and a lot...”

Getlatka high

“We got a lot of initial traction from Product Hunt which helped us tremendously to get signups and visitors.”

Starter Story medium

“Yes. So everyone who signs up to Lemlist is actually receiving like an invite to join the community. So we know there are Lemlist users. And on top of that, we sometimes do like, we ask people to invite friends who would believe that it's bringing value to them to join the community. And that way...”

Saasclub high

“Another example where Vuk really killed it was to repurpose some articles on Quora by answering a lot of questions related to our area of expertise.”

Starter Story medium

“So how many connections do you have on LinkedIn or followers? It's around, like, 12,000, 12 to 13,000. Followers or connections? Connections, I would say. Yeah. It's more or less, like, it's very close.”

Saasclub high

“Giving weekly tips around a specific topic. By dividing into pieces a content you usually make it much more digest, especially on social platforms.”

Starter Story high

“Speaking of LinkedIn a big part of our strategy ... we have today between six and 10 accounts posting on a regular basis on LinkedIn getting a lot of views a lot of Engagement which means a lot of signups and a lot of visibility”

Getlatka high

“and then we started a lot of community building with a group of 20,000 salespeople all focusing on how do we help people on the individual”

Getlatka medium

“This led to a lot of social media and media in general and podcast interviews. We did, I put 300, but we're unsure about the number. This is a sign of how many we've done, especially our founder. We took all the time.”

Libsyn medium

“The Facebook group was with about like, I don't know, 800 to 1000 people. And the email list was much bigger. So it was, we did both essentially, like posting the community on Facebook, and at the same time, send a newsletter to all of our users.”

Saasclub high

“The response rate is actually great because every time someone signs up, he receives potentially a message. So I know this person are interested in email outreach, sales, and growing their company. And based on that, you know, they are really reactive to the content I post. And that helps, you kn...”

Saasclub high

“Lemlist focused on creating “the most actionable guides for people to succeed with cold outreach.” These guides weren’t optimized for search engines but got massive distribution through shares and community engagement.”

Founderpath medium

“One thing that worked pretty well to get a lot of users very quickly is to go into communities where you know that your target is. And for example, I knew a community where a lot of people are doing cold email outreach. And the things that I would do is post a screenshot of the number of replies ...”

Saasclub high

“Right after our launch, we decided to start building a community called “The Email Outreach Family” on Facebook. ... Because I was spending a lot of time either on the chat or on our community on Facebook, I started getting super close to many of our users. Every feedback we receive is always tak...”

Starter Story high

“Product hunt launches you've probably already done them ... at the time it was way more impactful and helped us a lot we did of course way more launches than the three that you have here on the screen but as we do more product hunt launches the impact unfortunately go is going down and it's not a...”

Getlatka medium

“One thing that worked pretty well to get a lot of users very quickly is to go into communities where you know that your target is. And for example, I knew a community where a lot of people are doing cold email outreach. And the things that I would do is post a screenshot of the number of replies ...”

Saasclub high

“We have a template community aspect, where real templates were sent via email or LinkedIn to prospects with exactly the right stats ... This had a lot of traction on LinkedIn and other platforms where we distributed this resource.”

Libsyn high

“Starting with CEO Guillaume and expanding to 6-10 team members, Lemlist leveraged LinkedIn personal branding to drive significant sign-ups and visibility for product updates.”

Founderpath high

“We've talked about all the different growth strategies and channels that you use from AppSumo, ProductHunt, building the community, cold email outreach, etc, all of those things.”

Saasclub medium

“The third was Product Hunt. We ended up on the #1 position of the day as people loved the idea behind it. But, it was hard to retain the users after that.”

Failory high

“There is no secret as you need to find Facebook communities where your audience hangs out and give them the content they like. It can be on Facebook communities, Slack groups or even online forums such as Growth Hackers were we got featured in their newsletter a few times already”

Starter Story high

“We talked about all the different growth strategies and channels that you use from AppSumo, ProductHunt, building the community, cold email outreach, etc, all of those things.”

Saasclub medium

“We do this with the five SaaS products that you can see here, so Lemless, Lemwarm, LemCal, Tapio, and TweetHunter. Two of them were actually purchased, but we'll see a bit of that later on. We do this with a strategy called the all-bound, so it's a mix of inbound and outbound. We believe it's one...”

Libsyn high

“One thing that worked pretty well to get a lot of users very quickly is to go into communities where you know that your target is. And for example, I knew a community where a lot of people are doing cold email outreach.”

Saasclub high

“They then collaborate with these people in order to create content that can be consumed by both their audience and the audience of their partner. This exposes the lemlist brand to the partners audience at relatively low cost (just the amount of time spent on the content creation).”

Saasmarketer medium

“So essentially like with all the gathered feedback we had, we decided to implement pretty much everything we had just so we knew that we had like a product ready for people to use it. So implement like the key features that people were, were listing essentially like when we divide features, we di...”

Saasclub high

“Since we were part of the AWS startup program we actually didn’t have to pay anything.”

Starter Story medium