How Lemlist Grew

“on the marketing side we focus from day one and it's still the focus today on how do we bring the most value as possible to our users even if we're not expert in the fields ... a good example of that contrary to the previous speaker we focus on blog articles not because we were good at SEO we suc...”

Getlatka high

“counts posting on a regular basis on LinkedIn, getting a lot of views, a lot of engagements, which means a lot of signups and a lot of visibility when we have a product update, new resources that we want to showcase to our different target audiences.”

Libsyn high

“At Lemlist, we're really trying to make our outreach better and smarter and doing it to make it smarter you need to have good intent to reach out to the right person at the right time, and in the conversation actually you have a lot of very interesting insights that you can use to outreach.”

Getlatka high

“Facebook communities are literally a gold mine for any business. You can find your target audience and easily convert them when done right. For us, we found a community with founders and salespersons... We decided to write a post showcasing all the positive replies... We got 200 comments and abou...”

Starter Story high

“They DO carefully train external influencers on narrative + use cases, and those are the posts they boost with ads. Influencer is a brand channel, not a performance channel and it’s their biggest budget increase in 2026.”

Executivebrand high

“we built a community of 20,000 salespeople all focusing on how do we help people on the individual level to succeed with their outbound motions and that was actually a very powerful lever to distribute assets new updates on the products but also new resources”

Getlatka high

“Besides these efforts, the community grows organically as well. We do two things that help drive that word of mouth and organic growth. 1. We provide great content 2. We work on people’s engagement in the community from the moment they join.”

Substack high

“And then most recently, we've been focusing on many tools. So more engineering as marketing, where we would give a glance of value in exchange for nothing except an email, and then push people down the funnel to even more value using our core products.”

Libsyn high

“We used personalized video thumbnails that led to a personalized landing page with a video that invited them to our community. It worked well because we’re super concise and clear in our messages and it’s an unusual form of personalization.”

Substack high

“By actively participating and answering people’s queries about cold emails and prospecting, Guillaume started building his expertise and eventually became synonymous with solutions to users’ problems. He found early adopters of lemlist in a sales prospecting community on Facebook. Jon, the creato...”

Growthunhinged medium

“people tell me that you liked it. If you don't like it, tell me what we can improve. Always good to get feedback and and make a better product for you guys”

Getlatka high

“Another example where Vuk really killed it was to repurpose some articles on Quora by answering a lot of questions related to our area of expertise.”

Starter Story high

“We do a ton of content marketing where we’re able to mention our community. So this helps drive new community members to our Facebook Group. The big advantage is that the community itself also inspires us to prioritize and create new content that can then be shared to acquire new members again.”

Substack high

“I’ve said it before in some articles I wrote about our journey, but for us, building our community from the beginning and providing value to our users was a big win. When we started out, our community was called ‘The Email Outreach Family’, but a while ago we changed that to ‘The Sales Automation...”

Substack high

“we bought a business called Tapo and Twe Hunter ... this company actually grew very fast recently ... two growth levers was first personal branding but this time paying influencers to do the personal branding ... and the second thing was the mini tools that I was mentioning for lemlist”

Getlatka high

“The fourth was AppSumo. This is a platform where tools like lemlist offer access in a life-time way and for a super reduced price. In two weeks, we made $160,000 in revenue, selling thousands of licenses. ... it was a great way to get a lot of traction and word-of-mouth rolling.”

Failory high

“One of the most interesting chapters in Lemlist’s growth story was their AppSumo launch. While many founders debate the value of lifetime deals, Lemlist turned it into a growth catalyst: Sold lifetime access for $49 Generated 8,000+ customers Netted approximately $150,000 after fees Built a found...”

Founderpath high

“Since launching in January 2018, lemlist have released a new high quality blog post each week, like clockwork. But that’s not all… They didn’t build a big list of keywords and slowly grind through them optimising the value out of the content. Nope. They wrote solely for their audience, almost for...”

Saasmarketer high

“a good way that we found to differentiate ourself is really to create a branding that was completely different from everything else that was existing over there ... we went on marketing sides to focus on a branding that was way more cool and we integrated it inside of the product with very flashy...”

Getlatka high

“we do this with a strategy called the allbound so it's a mix of inbound and outbound and we believe it's one of the best ways for businesses to actually grow their business and eventually turn into big names so this is why we're creating and obsessing ourselves around how do we help customers bui...”

Getlatka high

“There is no secret as you need to find Facebook communities where your audience hangs out and give them the content they like. It can be on Facebook communities, Slack groups or even online forums such as Growth Hackers were we got featured in their newsletter a few times already.”

Starter Story high

“We ended up #1 product of the day so it was a real success! It drove 100s of signups and 1000s of visitors.”

Starter Story high

“On February 26th 2018, the lemlist lifetime deal goes live to the community. Over the next two weeks, they gross $161,896 in sales from 3,304 customers. At 30%, this puts just under $50k into lemlist’s bank account. The business is now seed funded. But that isn’t the core benefit of an AppSumo la...”

Saasmarketer medium

“This led to a lot of social media and media in general and podcast interviews. We did, I put 300, but we're unsure about the number. This is a sign of how many we've done, especially our founder. We took all the time we needed to do a lot of interviews. At the beginning, it was a lot of us reachi...”

Libsyn high

“Another example where Vuk really killed it was to repurpose some articles on Quora by answering a lot of questions related to our area of expertise.”

Starter Story medium

“The third was Product Hunt. We ended up on the #1 position of the day as people loved the idea behind it.”

Failory high

“This success has been possible thanks to the “build in public” strategy that Guillaume adopted from day one. He has been documenting everything he’s done across social media, building an audience of more than 500,000 followers in total.”

Growthunhinged medium

“with the establishment of personal branding on LinkedIn on Twitter and then attracting leads with this personal Brand Plus Authority and credibility to then convert way more people down the line with outbound”

Getlatka high

“Just as Linkedin engagement was going through the roof in 2018/2019, Guillaume was there sharing high production value, purely value add videos… sucking up all the cold email eyeballs right in front of their competitors eyes.”

Saasmarketer high

“We used those traits to create search queries on LinkedIn Sales Navigator that feeds an email outreach campaign in lemlist.”

Substack high

“we focus on how do we bring the most value as possible to our users even if we're not expert in the fields ... building a community ...”

Getlatka medium

“The lemlist team simply “reached out” to people that had previously supported them to request further support for their initial Product Hunt launch… and these people went around posting into other communities… for free?”

Saasmarketer medium

“Since launch, we decided to start building a community on Facebook and we’re super close to our users, listening to feedback and implementing changes at a crazy speed.”

Starter Story high

“After having Vianney & François put their robot mode ON one more time, we shipped that new feature after a week and the results were simply amazing.”

Starter Story high

“In regards to how we actively try to grow it: we came up with a cold outreach system – as we’re a cold outreach company, you know 😉. Here’s the process in short: We used those traits to create search queries on LinkedIn Sales Navigator that feeds an email outreach campaign in lemlist.”

Substack high

“They then collaborate with these people in order to create content that can be consumed by both their audience and the audience of their partner. This exposes the lemlist brand to the partners audience at relatively low cost (just the amount of time spent on the content creation). This is a massi...”

Saasmarketer medium

“Most of their pipeline still comes from branded SEO and direct traffic, the boring metric nobody wants to hear.”

Executivebrand high

“The first was cold outreach. How could we promote lemlist, a cold email tool, without using cold emails? I reached out to many potential buyers and they liked it, especially the personalization.”

Failory high

“There is no secret as you need to find Facebook communities where your audience hangs out and give them the content they like. It can be on Facebook communities, Slack groups or even online forums such as Growth Hackers were we got featured in their newsletter a few times already.”

Starter Story medium

“And then we leverage our personal branding, all of our assets, like the community, personal branding, the sort of brand that we were able to create to interview over 70 plus industry leaders.”

Libsyn high

“If you are an agency: start building software… and if your SaaS isn’t growing: start providing the manual service.”

Saasmarketer medium

“Another example where Vuk really killed it was to repurpose some articles on Quora by answering a lot of questions related to our area of expertise.”

Starter Story high

“Another example where Vuk really killed it was to repurpose some articles on Quora by answering a lot of questions related to our area of expertise.”

Starter Story high

“I was writing about it. One of my articles even got featured in a Medium blog with 40K followers called Noteworthy — the journal blog.”

Starter Story high

“we've been focusing on Mini tools ... more engineering as marketing where we would give a glance of value in exchange for nothing except an email and then push people down the funnel to even more value using our core products”

Getlatka medium

“Ugi reports that this strategy is currently generating 1-200 backlinks each month.”

Saasmarketer medium

“Guillaume’s strategy from day one was simple but powerful: build a memorable product with a key differentiator. In a saturated sales engagement market, Lemlist stood out by focusing on ultra-personalization features like custom images and dynamic landing pages. “We went on marketing sides to focu...”

Founderpath medium

“At the beginning, it was a lot of us reaching out to podcasters, to media to get featured with what's in it for you, why should you feature us?”

Libsyn high