Source

Lemlist

SaaS B2B & B2C

Lemlist is a platform for cold email automation that helps businesses create personalized and targeted email outreach campaigns.

lemlist.com · Founded 2018 · 68 public sources · Updated 6 days ago

Researched profile. Starter Story's AI research system compiled this page from 68 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Lemlist makes money

Monetization →

Lemlist monetized by selling lifetime access deals to customers. They launched a lifetime deal on AppSumo, selling access for $49 and generating thousands of customers and significant revenue.

One-time / lifetime deals

How Lemlist grew

Growth →

Lemlist grew by focusing on personal branding through LinkedIn and Twitter, leveraging multiple team members to drive sign-ups and product visibility. They built and engaged a community of 20,000 salespeople on Facebook to distribute product updates and resources. The company used mini tools as engineering marketing to provide value in exchange for emails, funneling users to their core products. Lemlist also utilized product launches on platforms like Product Hunt and AppSumo to gain customers and build a community.

Thought Leadership
Brand storytelling
SEO
Online Community
Cold outreach
LinkedIn
+46 more channels →

Tools they use 16

Tools →
Notion Slack Google Analytics Zapier lemtalk lempod Ahrefs Facebook LinkedIn Amazon Web Services +6 more

Founder

Founders →
Guillaume Moubeche
Guillaume Moubeche
@GuillaumeMbh

Key facts

Website
lemlist.com
Category
SaaS
Customers
B2B & B2C
Founded
2018 · 8 years ago
Makes money via
One-time / lifetime deals
Every number is a quote

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