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Lemlist monetized by selling lifetime access deals to customers. They launched a lifetime deal on AppSumo, selling access for $49 and generating thousands of customers and significant revenue.
Lemlist grew by focusing on personal branding through LinkedIn and Twitter, leveraging multiple team members to drive sign-ups and product visibility. They built and engaged a community of 20,000 salespeople on Facebook to distribute product updates and resources. The company used mini tools as engineering marketing to provide value in exchange for emails, funneling users to their core products. Lemlist also utilized product launches on platforms like Product Hunt and AppSumo to gain customers and build a community.
28 web pages · 12 YouTube videos · 8 podcasts
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