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Researched profile. Starter Story's AI research system compiled this page from 51 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How iContact Makes Money
Email marketing platform for small businesses
How did iContact monetize?
Summary of the sourced claims below
iContact monetized primarily through recurring subscription plans starting as low as $9 per month. Customers paid monthly fees, with some paying between $10 and $15 per month, and the company grew its paying customer base over time. The average revenue per customer was about $45 per month, with customers typically staying for four years.
Revenue sources
1 source · grouped by how iContact makes money
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Recurring subscriptions
· 2 mentions · 2 sources“We had one customer who was paying 10, 15 bucks a month. ... Once we product to be good enough, it never has to be great, never want perfection, but good enough to sell. We started charging and by the time we actually incorporated the company, we had 15, 20 customers who were paying. And by the e...”
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“We figured out we got $45 a month a customer, and they stayed around for four years.”
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How 2,572 businesses make money
Of businesses with mapped revenue sources, the share using each —
iContact’s highlighted.
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Recurring subscriptions64% ◀
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One-time / lifetime deals29%
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Services & consulting25%
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Physical products22%
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Affiliate / referral commissions14%
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Course / training sales11%
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Add-ons & upsells10%
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Usage-based fees10%
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Sponsorships & partnerships9%
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Advertising revenue9%
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Marketplace commissions5%
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Licensing2%
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Donations & tips2%
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Setup / onboarding fees2%
