Researched profile. Starter Story's AI research system compiled this page from 51 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How iContact makes money
Monetization →iContact monetized primarily through recurring subscription plans starting as low as $9 per month. Customers paid monthly fees, with some paying between $10 and $15 per month, and the company grew its paying customer base over time. The average revenue per customer was about $45 per month, with customers typically staying for four years.
How iContact grew
Growth →iContact grew through a combination of online advertising, search engine optimization, paid search, banner advertising, trade shows, and promotions. They also utilized a network of affiliates and resellers to add new users each month. Email marketing, including newsletters and autoresponders, helped scale sales rapidly due to having a good product. Additionally, offline methods such as distributing flyers and business cards contributed to acquiring their first customers.
Tools they use
Tools →Searched — no tools named in public sources
Founders
Founders →
Exited
2012Key facts
- Website
- icontact.com
- Category
- SaaS
- Customers
- B2B & B2C
- Founded
- 2003 · 23 years ago
- Makes money via
- Recurring subscriptions
- Sources
- 51 public sources
Sources 51
Sources →23 web pages · 11 YouTube videos · 7 podcasts
Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.
