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Flodesk
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Source
Researched profile. Starter Story's AI research system compiled this page from 51 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Flodesk logo

How Flodesk Makes Money

Design-driven email marketing platform for small businesses.

How did Flodesk monetize?

Summary of the sourced claims below

Flodesk monetizes primarily through recurring subscription plans, offering different tiers including a free plan and paid plans ranging from $35 to $64 per month depending on the features. Additionally, Flodesk generates revenue from add-ons such as an e-commerce checkout feature that customers can pay extra for.

Revenue sources

3 sources · grouped by how Flodesk makes money

  • Recurring subscriptions

    · 4 mentions · 4 sources
    “They operate without a sales team, relying instead on the strength of their product and organic growth strategies. With 80,000 paying customers, each contributing $19 per month.”
    high
    Show 3 more quotes
    “They have three plans: Free, Flodesk Email: $35/m annually (or $38/m monthly), Everything (Flodesk Email + Flodesk Checkout): $59/m annually (or $64/m monthly).”
    high
    “We're approaching 31 million ARR right now. We're close to 100,000 paid recurring customers.”
    high
    “Flodesk surpassed $36 million in ARR, but more importantly, we helped generate more than $33 million in revenue for our members.”
    high

  • Affiliate / referral commissions

    · 3 mentions · 3 sources
    “Every single one of their users has a referral link that will give you 50% off your first year (and give them some money).”
    high
    Show 2 more quotes
    “Their growth strategy heavily relies on a robust affiliate program, accounting for their primary source of income.”
    high
    “we had a viral moment. you had affiliates.”
    medium

  • Add-ons & upsells

    · 1 mention
    “you can also pay for the a little bit more per month for the checkout e-commerce, a little shopping cart kind of thing here.”
    medium

How 1,859 businesses make money

Of businesses with mapped revenue sources, the share using each — Flodesk’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30%
  • Physical products
    29%
  • One-time / lifetime deals
    23%
  • Affiliate / referral commissions
    15% ◀
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9%
  • Advertising revenue
    9%
  • Add-ons & upsells
    9% ◀
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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