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Flodesk monetizes primarily through recurring subscription plans, offering different tiers including a free plan and paid plans ranging from $35 to $64 per month depending on the features. Additionally, Flodesk generates revenue from add-ons such as an e-commerce checkout feature that customers can pay extra for.
Flodesk's growth was driven primarily by a referral program that encouraged users to share referral links, creating a network of salespeople among their customers. The company also utilized a viral footer in emails, similar to the early Hotmail model, to promote their brand and facilitate growth. Paid advertising was introduced later and complemented other growth efforts.
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