Source

Flodesk

SaaS B2B & B2C

Flodesk is beautiful, simple email marketing software for small businesses.

flodesk.com · Founded 2019 · 43 public sources · Updated 6 days ago

Researched profile. Starter Story's AI research system compiled this page from 43 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Flodesk makes money

Monetization →

Flodesk monetizes primarily through recurring subscription plans, offering different tiers including a free plan and paid plans ranging from $35 to $64 per month depending on the features. Additionally, Flodesk generates revenue from add-ons such as an e-commerce checkout feature that customers can pay extra for.

Recurring subscriptions Affiliate / referral commissions Add-ons & upsells

How Flodesk grew

Growth →

Flodesk's growth was driven primarily by a referral program that encouraged users to share referral links, creating a network of salespeople among their customers. The company also utilized a viral footer in emails, similar to the early Hotmail model, to promote their brand and facilitate growth. Paid advertising was introduced later and complemented other growth efforts.

Facebook Community
Word of mouth
Referral Program
Viral growth
Affiliate program
Organic social media
+3 more channels →

Tools they use 3

Tools →
MailChimp SendGrid A AWS

Founders

Founders →
Martha Bitar
Martha Bitar
Co-founder of Flodesk
RS
Rebecca Shostak
Co-founder of Flodesk

Key facts

Website
flodesk.com
Category
SaaS
Customers
B2B & B2C
Founded
2019 · 7 years ago
Every number is a quote

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