Source
Badger Maps
SaaS B2B

Badger Maps is a field sales route planning app that combines maps, route optimization, scheduling, and CRM data to help field sales reps save selling time.

badgermapping.com · Founded 2012 · 55 public sources · Updated 7 days ago

Researched profile. Starter Story's AI research system compiled this page from 55 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Much Money Badger Maps Makes

Route planning and mapping software for field sales teams

Latest sourced run-rate
$500K /mo
Nov 2023
First sourced
$275K /mo
Mar 24, 2019
Charted
6
high-confidence figures
All figures
9
across 6 sources
Sources

Competing claims for the same period

— chart shows the higher-authority source per month
Date Figure Source Quote Confidence
2021 $350K /mo
nathanlatkathetop.libsyn.com
“Exactly a year ago, we started this year at 350 in MRR. So I'd have to run that math. But what is that? 4.2-ish? Yeah. 4.2 up to 5 now. Yeah. So we...” high

Other figures we found

— sourced quotes that didn't make the headline (older, less-precise, or attribution unclear)
Date Figure Source Quote Confidence
Jul 2, 2025 $833K /mo
podcast.rapidproductgrowth.com
“Steve Benson, Founder & CEO of Badger Maps, saw it firsthand during his time as a top-performing Google Enterprise sales rep... Benson built Badger...” medium
Jul 2, 2025 $667K /mo
podcast.rapidproductgrowth.com
“Twelve years later, the company sits at $8M ARR with no paid outbound acquisition, no venture funding dependency, and a product-led growth engine p...” medium