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Researched profile. Starter Story's AI research system compiled this page from 55 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Badger Maps Makes Money
Route planning and mapping software for field sales teams
How did Badger Maps monetize?
Summary of the sourced claims below
Badger Maps monetized primarily through recurring subscriptions. The company's original monetization plan was monthly charges, with a price of $35 per month that has not changed as features were added. The average price paid by customers is around $55, reflecting a mix of annual and monthly plans priced at $59 and $49 respectively.
Revenue sources
1 source · grouped by how Badger Maps makes money
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Recurring subscriptions
· 14 mentions · 13 sources“Our average price, like some people buy annual, some people buy monthly, but 59 bucks a month, if we're playing with our prices, they're about to go up. So 59 and 49 right now, annual and monthly. And so I think our average price is probably around 55.”
highShow 13 more quotes
“for nine to 35 bucks a month, depending on which version of our product they get, we do all this stuff for them in two seconds with a computer program.”
high“Badger Maps, a SaaS product for field salespeople priced at just $9 to $35 a month. His founder-led sales approach grew it to 6,000 customers and a 50-person team.”
high“The original price was surprisingly what we charge now, $35/month, that hasn’t changed even as we’ve added tremendous amounts of things over the years. We create a lot more value than we used to for the price, but the first people that we were bringing onboard as customers felt like that was a fa...”
high“The original price was surprisingly what we charge now, $35/month, that hasn’t changed even as we’ve added tremendous amounts of things over the years. ... The monetization plan was always monthly charges, classic SaaS business.”
high“I guess I would say the B2B enterprise type SaaS space. It just takes a long time to acquire actual customers that are paying you between $30 and $100 a month a license.”
high“Badger Revenue Growth Not So Smooth - Annual and multi-year deals, covid, seasonality. Debt smooths out the bumps and you make payroll in December.”
medium“Pricing at interview time was $59 per month or $49 per year per seat, with an average realized price of about $55.”
high“How Badger Maps Reached $6M ARR with 4,000 Customers Fully Bootstrapped”
high“Average seat price is $55 per month, with $49 for annual plans and $59 for month-to-month.”
high“they have each customer paying about 350 bucks a month so they've passed 350 grand in monthly recurring revenue or that nice 4 million ar-are mark that's up almost a hundred percent year-over-year”
high“Twelve years later, the company sits at $8M ARR with no paid outbound acquisition, no venture funding dependency, and a product-led growth engine powered almost entirely by word-of-mouth and an SEO moat competitors cannot close.”
high“boasting over 90 employees and an impressive $8 million in annual recurring revenue.”
high“How Badger Maps Reached $5M ARR and 4,500 Customers While Staying Bootstrapped”
high
How 2,680 businesses make money
Of businesses with mapped revenue sources, the share using each —
Badger Maps’s highlighted.
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Recurring subscriptions65% ◀
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One-time / lifetime deals30%
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Services & consulting25%
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Physical products21%
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Affiliate / referral commissions14%
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Course / training sales11%
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Usage-based fees10%
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Add-ons & upsells10%
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Advertising revenue9%
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Sponsorships & partnerships9%
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Marketplace commissions4%
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Licensing2%
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Donations & tips2%
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Setup / onboarding fees2%
