Researched profile. Starter Story's AI research system compiled this page from 55 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Badger Maps makes money
Monetization →Badger Maps monetized primarily through recurring subscriptions. The company's original monetization plan was monthly charges, with a price of $35 per month that has not changed as features were added. The average price paid by customers is around $55, reflecting a mix of annual and monthly plans priced at $59 and $49 respectively.
How Badger Maps grew
Growth →Badger Maps has grown through several channels, including SEO, video content, podcasting, social media and advertising, direct sales, and word of mouth. Many new customers came through referrals from existing users, and the company emphasized retaining current customers through customer success and multi-channel availability. The company also acquired new customers by directly approaching people in industries and companies it judged to be a good fit.
Founder
Founders →
Key facts
- Website
- badgermapping.com
- Category
- SaaS
- Customers
- B2B
- Founded
- 2012 · 14 years ago
- Makes money via
- Recurring subscriptions
- Sources
- 55 public sources
Sources 55
Sources →38 web pages · 11 podcasts · 4 YouTube videos
Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.
