47 Business Ideas Trending On TikTok [2023]

47 Business Ideas Trending On TikTok [2023]

Interested in starting a tik-tok business in 2023?

We put together 47 of the best tik-tok businesses you can start in today.

For each business idea, we’ll show you real-world examples of other tik-tok businesses to help you see what it really takes.

Here's the full list:

1. Start a candle business ($1.68M/year)

How Much Can You Make?
$500 — $1,000,000/month
Average Initial Investment
$2,425
Time To Revenue
60 days
Time Commitment Per Week
Min. 5 hours/week
Skills
Interests

DShawn Russell from Raeford, North Carolina, USA started Southern Elegance Candle Company about 7 years ago, a candle business.

  • Revenue: $140,000/ month
  • Founders: 1
  • Employees: 20
  • Location: Raeford, North Carolina, USA

Case Study

I started Southern Elegance right after my son was born as a hobby. Initially, I made a bunch of random bath and body products in addition to the candles. When I decided to get serious, I looked at everything and decided to just focus on one product and chose candles because they had the potential to be the most profitable. I chose a niche that I could speak authentically about. My ideal customer was easy to identify because it was basically me. (But, don't use that a marketing strategy. It just happened to work in this case) I was born and raised in the South. I LOVE living here and couldn't imagine living anywhere else. I created a company around all the things that I love to do.

Choose your partners carefully and trust your gut. I made very bad decisions by going against what I thought I should do and listening to “experts” and lost a ton of money.

I was working in education at the time and I absolutely hated it. One day walked into work and quit my job to make candle making a full-time career. I had absolutely no background in sales, manufacturing, marketing or anything business-related. I basically had no clue as to how it was going to work or if this was even a viable plan. Everything was a learning curve, and I spent hours learning a new skill then implementing it.

With very limited resources, (basically no money) I went to the school of Google and Youtube. I took some online classes on Branding and Wholesaling. I hired a business coach and I literally hit the streets selling. For the first year, I would sell my candles at any Church function, fair, festival, school bazaar… I did not care. I sold candles outside in the middle of the summer and the dead of winter. I also sold on any and every online platform that would accept me. Etsy, Amazon, Faire, Modalyst, Houzz, etc. All the money I made went back into building the brand, I was lucky to have a husband to pay the bills but it was tight financially. When I finally felt comfortable I approached stores to carry my products. And we slowly built a base of stores to sustain the company.

how-i-started-a-20k-month-southern-inspired-candle-business

2. Start a sticker business ($120K/year)

How Much Can You Make?
$4,000 — $170,000/month
Average Initial Investment
$4,533
Time To Revenue
240 days
Skills
Business model

Gary Amstutz from Durban, KwaZulu-Natal, South Africa started StickerandLabelSA.co.za over 4 years ago, a sticker business.

  • Revenue: $10,000/ month
  • Founders: 1
  • Employees: 11
  • Location: Durban, KwaZulu-Natal, South Africa

Case Study

Like pretty much everyone else in this space, I had a pretty windy road leading up to a career in the eCommerce space. When I was at school, this space didn’t even exist and eventually when I started gathering an interest in eCommerce, the first Dot Com Bubble was still painfully fresh in everyone's minds!

Early days

I was born in Cape Town (South Africa) but then ended up spending a lot of my childhood living all over the world. My Dad was a civil engineer, who moved to South Africa from Switzerland for a work. South Africa, at the time, was a pretty sheltered environment and the experience and exposure of traveling and living in many different places around the world had a big influence on me and ultimately played an integral part in nurturing my adventurous and entrepreneurial spirit.

meet-gary-amstutz-a-south-african-entrepreneur-making-waves

3. Become a product demonstrator ($180K/year)

How Much Can You Make?
$15,000/month

Examples of a successful product demonstrator:

Here are some great videos on how to get started with a product demonstrator:

For further info, check out these books and products:

Case Study

Hi, everyone! My name is Maarten, and I am the founder of Studio Wombat, where I create and sell WooCommerce plugins. WooCommerce is a platform that turns any WordPress-powered site into an e-commerce shop.

I started this company in August 2017, mainly as a side project to challenge my own development skills. To my surprise, it grew into a profitable business and we’re now making well over $15,000 per month!

i-make-15k-month-developing-wordpress-plugins-while-traveling-the-world

4. Start a song parodies business

Examples of a successful song parodies business:

Here are some great videos on how to get started with a song parodies business:

For further info, check out these books and products:

Learn more about starting a song parodies business ➜

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5. Start a process videos business

Examples of a successful process videos business:

Here are some great videos on how to get started with a process videos business:

For further info, check out these books and products:

Learn more about starting a process videos business ➜

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6. Start a team introductions business

How Much Can You Make?
$2,110,000/month
Skills

Examples of a successful team introductions business:

Here are some great videos on how to get started with a team introductions business:

For further info, check out these books and products:

Learn more about starting a team introductions business ➜

Case Study

Arvind started Glean in 2019 to make it simple for people to find the knowledge they require to be more successful and content at work.

The founder decided to build Glean when he saw a need for a tool that could help people gather data from various sources to help with their business.

Glean is the intuitive work assistant providing search solutions to teams to discover exactly the information they need to grow their business.

Before Glean, Arvind co-founded Rubrik, a fast-growing cloud data management company. Rubrik made 600,000,000 in revenue in the fiscal year 2020 and provided jobs to around 2500 employees.

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Listen to the full podcast on alejandrocremades.com ➜

7. Start a hashtag challenge business

Examples of a successful hashtag challenge business:

Here are some great videos on how to get started with a hashtag challenge business:

For further info, check out these books and products:

Learn more about starting a hashtag challenge business ➜

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8. Start a before and after videos business

Examples of a successful before and after videos business:

Here are some great videos on how to get started with a before and after videos business:

For further info, check out these books and products:

Learn more about starting a before and after videos business ➜

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9. Start a funny skit creation business

Examples of a successful funny skit creation business:

Here are some great videos on how to get started with a funny skit creation business:

For further info, check out these books and products:

Learn more about starting a funny skit creation business ➜

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10. Start an unique stories creation business

Examples of a successful unique stories creation business:

Here are some great videos on how to get started with a unique stories creation business:

For further info, check out these books and products:

Learn more about starting an unique stories creation business ➜

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11. Start a how-to-guide creation business

How Much Can You Make?
Average Initial Investment
$500
Skills

Examples of a successful how-to-guide creation business:

Here are some great videos on how to get started with a how-to-guide creation business:

For further info, check out these books and products:

Learn more about starting a how-to-guide creation business ➜

Case Study

My name is Abhishek Ghosh and I am the founder of the blog called The Customize Windows. Presently, the blog provides information to help the readers around software and electronics-related How-to guides and Do it Yourself projects.

The websites have been in existence for over a decade now and currently make 30 thousand dollars per year.

i-make-30k-year-writing-how-to-guides-from-india

12. Start a brand takeovers ad business

Examples of a successful brand takeovers ad business:

Here are some great videos on how to get started with a brand takeovers ad business:

For further info, check out these books and products:

Learn more about starting a brand takeovers ad business ➜

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13. Start a hashtag challenge ad business

Examples of a successful hashtag challenge ad business:

Here are some great videos on how to get started with a hashtag challenge ad business:

For further info, check out these books and products:

Learn more about starting a hashtag challenge ad business ➜

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14. Start a calming videos business

Examples of a successful calming videos business:

Here are some great videos on how to get started with a calming videos business:

For further info, check out these books and products:

Learn more about starting a calming videos business ➜

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15. Start a case studies business

Examples of a successful case studies business:

Here are some great videos on how to get started with a case studies business:

For further info, check out these books and products:

Learn more about starting a case studies business ➜

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16. Start an introduce yourself videos business

Examples of a successful introduce yourself videos business:

Here are some great videos on how to get started with a introduce yourself videos business:

For further info, check out these books and products:

Learn more about starting an introduce yourself videos business ➜

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17. Start a topview ad business

Examples of a successful topview ad business:

Here are some great videos on how to get started with a topview ad business:

For further info, check out these books and products:

Learn more about starting a topview ad business ➜

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18. Start a workspace tour videos business

Examples of a successful workspace tour videos business:

Here are some great videos on how to get started with a workspace tour videos business:

For further info, check out these books and products:

Learn more about starting a workspace tour videos business ➜

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19. Start an in-feed native ad business

Examples of a successful in-feed native ad business:

Here are some great videos on how to get started with a in-feed native ad business:

For further info, check out these books and products:

Learn more about starting an in-feed native ad business ➜

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20. Start a day in the life videos business

Examples of a successful day in the life videos business:

Here are some great videos on how to get started with a day in the life videos business:

For further info, check out these books and products:

Learn more about starting a day in the life videos business ➜

article

21. Start a success story videos business

How Much Can You Make?
$1,500,000/month
Skills

Examples of a successful success story videos business:

Here are some great videos on how to get started with a success story videos business:

For further info, check out these books and products:

Learn more about starting a success story videos business ➜

Case Study

Hello there! My name is Hope Horner, and I’m the co-founder and CEO of Lemonlight, an on-demand video production company that offers brands and agencies access to high-quality affordable video content nationwide.

We’ve built Lemonlight as an entirely self-funded business. We haven’t taken any outside capital since we launched the business in 2014. We’re on track to hit 6M in sales this year and we’ve grown the team to 45 full-time employees. We’ve been recognized in dozens of major publications, and we were awarded in Inc 5000 and Entrepreneur 360 for three years in a row.

how-i-started-a-500k-month-video-production-company-from-my-bedroom-in-la

22. Start a branded effect ad business

Examples of a successful branded effect ad business:

Here are some great videos on how to get started with a branded effect ad business:

For further info, check out these books and products:

Learn more about starting a branded effect ad business ➜

article

23. Start a photoshoot tips business

Examples of a successful photoshoot tips business:

Here are some great videos on how to get started with a photoshoot tips business:

For further info, check out these books and products:

Learn more about starting a photoshoot tips business ➜

article

24. Start a life hack videos business

How Much Can You Make?
Skills

Examples of a successful life hack videos business:

Here are some great videos on how to get started with a life hack videos business:

For further info, check out these books and products:

Learn more about starting a life hack videos business ➜

Case Study

My name is Asen and I’m the owner and founder of Gear Up Hiking - a niche affiliate blog that offers easy and actionable tips for beginner hikers, campers, and outdoor junkies.

And a graph from Google Analytics showing the traffic for the last month:

i-make-1-350-month-with-a-hiking-advice-website-side-hustle

25. Start a something satisfying videos business

Examples of a successful something satisfying videos business:

Here are some great videos on how to get started with a something satisfying videos business:

For further info, check out these books and products:

Learn more about starting a something satisfying videos business ➜

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26. Start a discount code sharing business

Examples of a successful discount code sharing business:

Here are some great videos on how to get started with a discount code sharing business:

For further info, check out these books and products:

Learn more about starting a discount code sharing business ➜

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27. Start a packaging orders videos business

Examples of a successful packaging orders videos business:

Here are some great videos on how to get started with a packaging orders videos business:

For further info, check out these books and products:

Learn more about starting a packaging orders videos business ➜

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28. Start a community service videos business

Examples of a successful community service videos business:

Here are some great videos on how to get started with a community service videos business:

For further info, check out these books and products:

Learn more about starting a community service videos business ➜

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29. Start an organizing inventory videos business

Examples of a successful organizing inventory videos business:

Here are some great videos on how to get started with a organizing inventory videos business:

For further info, check out these books and products:

Learn more about starting an organizing inventory videos business ➜

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30. Start a show off the details videos business

Examples of a successful show off the details videos business:

Here are some great videos on how to get started with a show off the details videos business:

For further info, check out these books and products:

Learn more about starting a show off the details videos business ➜

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31. Start a start to finish timelapse videos business

Examples of a successful start to finish timelapse videos business:

Here are some great videos on how to get started with a start to finish timelapse videos business:

For further info, check out these books and products:

Learn more about starting a start to finish timelapse videos business ➜

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32. Start a most requested service videos business

Examples of a successful most requested service videos business:

Here are some great videos on how to get started with a most requested service videos business:

For further info, check out these books and products:

Learn more about starting a most requested service videos business ➜

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33. Start an online product listing business

Examples of a successful online product listing business:

Here are some great videos on how to get started with a online product listing business:

For further info, check out these books and products:

Learn more about starting an online product listing business ➜

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34. Start a sale announcement videos business

Examples of a successful sale announcement videos business:

Here are some great videos on how to get started with a sale announcement videos business:

For further info, check out these books and products:

Learn more about starting a sale announcement videos business ➜

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35. Start a stock updates videos business

Examples of a successful stock updates videos business:

Here are some great videos on how to get started with a stock updates videos business:

For further info, check out these books and products:

Learn more about starting a stock updates videos business ➜

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36. Start an inspiration videos business

Examples of a successful inspiration videos business:

Here are some great videos on how to get started with a inspiration videos business:

For further info, check out these books and products:

Learn more about starting an inspiration videos business ➜

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37. Start an ask for follows videos business

Examples of a successful ask for follows videos business:

Here are some great videos on how to get started with a ask for follows videos business:

For further info, check out these books and products:

Learn more about starting an ask for follows videos business ➜

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38. Start a mistakes you’ve made videos business ($48K/year)

How Much Can You Make?
Skills

Examples of a successful mistakes you’ve made videos business:

For further info, check out these books and products:

Learn more about starting a mistakes you’ve made videos business ➜

Case Study

I’m Jon Sandys, and I started the website Movie Mistakes back in 1996 when I was 17, the wild west days of the internet. It didn’t start with the intention of being a profitable business, just a side project to teach myself HTML while I was in school, but as its popularity grew I realized there was potential there. Primarily in showing adverts, but also offering paid memberships and selling books. From about 2002 it’s been my full-time job.

The site’s mainly of interest to moviegoers, but also lists TV shows and even games. Some people get really into it and are keen to spot everything they can, others come to the site because they think they saw something wrong, google it, and end up on my doorstep. Or indeed just because they’re interested in more general movie trivia. I count myself incredibly lucky to have created something which allows me to be my boss and work my hours while reading and writing about things that interest me. The site currently gets around 450,000 visitors a month, bringing in over $3,000 a month in ad revenue.

i-started-a-movie-website-for-fun-as-a-teenager-now-my-website-brings-in-450k-visitors-month

39. Start a favorite online tools videos business ($10.2M/year)

How Much Can You Make?
$850,000/month
Skills

Examples of a successful favorite online tools videos business:

Here are some great videos on how to get started with a favorite online tools videos business:

For further info, check out these books and products:

Learn more about starting a favorite online tools videos business ➜

Case Study

we-bootstrapped-a-local-seo-tool-to-9m-arr

40. Start a giveaway videos business

Examples of a successful giveaway videos business:

Here are some great videos on how to get started with a giveaway videos business:

For further info, check out these books and products:

Learn more about starting a giveaway videos business ➜

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41. Start a things that just make sense business

Examples of a successful things that just make sense business:

Here are some great videos on how to get started with a things that just make sense business:

For further info, check out these books and products:

Learn more about starting a things that just make sense business ➜

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42. Start an obstacles you overcame videos business

Examples of a successful obstacles you overcame videos business:

Here are some great videos on how to get started with a obstacles you overcame videos business:

For further info, check out these books and products:

Learn more about starting an obstacles you overcame videos business ➜

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43. Start a reasons to shop small videos business

Examples of a successful reasons to shop small videos business:

Here are some great videos on how to get started with a reasons to shop small videos business:

Learn more about starting a reasons to shop small videos business ➜

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44. Start a say thank you videos business

Examples of a successful say thank you videos business:

Here are some great videos on how to get started with a say thank you videos business:

For further info, check out these books and products:

Learn more about starting a say thank you videos business ➜

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45. Start a customized gifts business

How Much Can You Make?
$4,000 — $749,997/month
Skills

Examples of a successful customized gifts business:

Here are some great videos on how to get started with a customized gifts business:

For further info, check out these books and products:

Learn more about starting a customized gifts business ➜

Case Study

My name is Dmitriy Peregudov, and I run Giftsenda - the SaaS gifting platform for Sales & Marketing teams.

During the winter holiday season of 2021, our team processed and delivered over 40,000 gift orders in 200+ countries worldwide.

how-we-built-a-468k-year-corporate-gift-platform-that-services-200-countries

46. Start a crochet business

Examples of a successful crochet business:

Here are some great videos on how to get started with a crochet business:

For further info, check out these books and products:

Learn more about starting a crochet business ➜

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47. Start a handmade jewelry business

How Much Can You Make?
$60,000 — $833,333/month
Average Initial Investment
$25,000
Skills

Examples of a successful handmade jewelry business:

Here are some great videos on how to get started with a handmade jewelry business:

For further info, check out these books and products:

Learn more about starting a handmade jewelry business ➜

Case Study

Hi, my name is Gillian Crawford and I’m the founder and MD of Lily Blanche, a demi-fine jewelry brand specializing in 1,2,4 & 6 photo lockets and personalized and engraved jewellery. Everything we design in our studio in Stirling has sentiment and meaning behind it.

There is also good evidence that businesses started by women in mid-life are less likely to fail.

i-grew-my-traditional-jewellery-business-to-480k-year-by-selling-online

Pat Walls,  Founder of Starter Story
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