47 Business Ideas Trending On TikTok [2023]
Interested in starting a tik-tok business in 2023?
We put together 47 of the best tik-tok businesses you can start in today.
For each business idea, we’ll show you real-world examples of other tik-tok businesses to help you see what it really takes.
Here's the full list:
1. Start a candle business ($1.68M/year)
DShawn Russell from Raeford, North Carolina, USA started Southern Elegance Candle Company about 7 years ago, a candle business.
- Revenue: $140,000/ month
- Founders: 1
- Employees: 20
- Location: Raeford, North Carolina, USA
I started Southern Elegance right after my son was born as a hobby. Initially, I made a bunch of random bath and body products in addition to the candles. When I decided to get serious, I looked at everything and decided to just focus on one product and chose candles because they had the potential to be the most profitable. I chose a niche that I could speak authentically about. My ideal customer was easy to identify because it was basically me. (But, don't use that a marketing strategy. It just happened to work in this case) I was born and raised in the South. I LOVE living here and couldn't imagine living anywhere else. I created a company around all the things that I love to do.
Choose your partners carefully and trust your gut. I made very bad decisions by going against what I thought I should do and listening to “experts” and lost a ton of money.
I was working in education at the time and I absolutely hated it. One day walked into work and quit my job to make candle making a full-time career. I had absolutely no background in sales, manufacturing, marketing or anything business-related. I basically had no clue as to how it was going to work or if this was even a viable plan. Everything was a learning curve, and I spent hours learning a new skill then implementing it.
With very limited resources, (basically no money) I went to the school of Google and Youtube. I took some online classes on Branding and Wholesaling. I hired a business coach and I literally hit the streets selling. For the first year, I would sell my candles at any Church function, fair, festival, school bazaar… I did not care. I sold candles outside in the middle of the summer and the dead of winter. I also sold on any and every online platform that would accept me. Etsy, Amazon, Faire, Modalyst, Houzz, etc. All the money I made went back into building the brand, I was lucky to have a husband to pay the bills but it was tight financially. When I finally felt comfortable I approached stores to carry my products. And we slowly built a base of stores to sustain the company.
2. Start a sticker business ($120K/year)
Gary Amstutz from Durban, KwaZulu-Natal, South Africa started StickerandLabelSA.co.za over 4 years ago, a sticker business.
- Revenue: $10,000/ month
- Founders: 1
- Employees: 11
- Location: Durban, KwaZulu-Natal, South Africa
Like pretty much everyone else in this space, I had a pretty windy road leading up to a career in the eCommerce space. When I was at school, this space didn’t even exist and eventually when I started gathering an interest in eCommerce, the first Dot Com Bubble was still painfully fresh in everyone's minds!
Early days
I was born in Cape Town (South Africa) but then ended up spending a lot of my childhood living all over the world. My Dad was a civil engineer, who moved to South Africa from Switzerland for a work. South Africa, at the time, was a pretty sheltered environment and the experience and exposure of traveling and living in many different places around the world had a big influence on me and ultimately played an integral part in nurturing my adventurous and entrepreneurial spirit.
3. Become a product demonstrator ($180K/year)
Examples of a successful product demonstrator:
Here are some great videos on how to get started with a product demonstrator:
For further info, check out these books and products:
Hi, everyone! My name is Maarten, and I am the founder of Studio Wombat, where I create and sell WooCommerce plugins. WooCommerce is a platform that turns any WordPress-powered site into an e-commerce shop.
I started this company in August 2017, mainly as a side project to challenge my own development skills. To my surprise, it grew into a profitable business and we’re now making well over $15,000 per month!
4. Start a song parodies business
Examples of a successful song parodies business:
Here are some great videos on how to get started with a song parodies business:
For further info, check out these books and products:
- How To Write Parodies And Become Immortal - Robert Chambers
- Country Music Lyrics: Twisted Parody Lyrics of Top Country Songs (Country Music Parody Lyrics Book 1): Bubba Joe Aintwright
Learn more about starting a song parodies business ➜
5. Start a process videos business
Examples of a successful process videos business:
Here are some great videos on how to get started with a process videos business:
For further info, check out these books and products:
- Start Your Own Business: The Only Start-Up Book You'll Ever Need (Entrepreneur Magazine Small Business Series): Rieva Lesonsky
- How To Start Your Own Process Serving Business
Learn more about starting a process videos business ➜
6. Start a team introductions business
Examples of a successful team introductions business:
Here are some great videos on how to get started with a team introductions business:
- How To Introduce Yourself To A New Team (Confidently And Effectively)
- How To Introduce Yourself On A New Project (Team And Clients)
For further info, check out these books and products:
- Build an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve
- Red Teaming: How Your Business Can Conquer The
Learn more about starting a team introductions business ➜
Arvind started Glean in 2019 to make it simple for people to find the knowledge they require to be more successful and content at work.
The founder decided to build Glean when he saw a need for a tool that could help people gather data from various sources to help with their business.
Glean is the intuitive work assistant providing search solutions to teams to discover exactly the information they need to grow their business.
Before Glean, Arvind co-founded Rubrik, a fast-growing cloud data management company. Rubrik made 600,000,000 in revenue in the fiscal year 2020 and provided jobs to around 2500 employees.
Listen to the full podcast on alejandrocremades.com ➜
7. Start a hashtag challenge business
Examples of a successful hashtag challenge business:
Here are some great videos on how to get started with a hashtag challenge business:
- Hashtags On Tiktok: How To Track Hashtags, Hashtag Challenges, And More Business Tips For Tiktok!
- Tiktok Branded Hashtag Challenge Tutorial
For further info, check out these books and products:
- How To Style Your Brand: Everything You Need To Know To Create A Distinctive Brand Identity: Fiona Humberstone
- Start A Successful Business: Expert Advice To Take Your Startup From Idea To Empire (Inc. Magazine): Colleen DeBaise
Learn more about starting a hashtag challenge business ➜
8. Start a before and after videos business
Examples of a successful before and after videos business:
Here are some great videos on how to get started with a before and after videos business:
For further info, check out these books and products:
Learn more about starting a before and after videos business ➜
9. Start a funny skit creation business
Examples of a successful funny skit creation business:
Here are some great videos on how to get started with a funny skit creation business:
- How To Make Comedy Skits Tutorial
- Top 5 Ways To Write A One Minute Comedy Sketch - By Matthew Raymond
For further info, check out these books and products:
- The Everything Guide To Comedy Writing: From Stand-Up To Sketch - All You Need To Succeed In The World Of Comedy: Mike Bent
- Fun Stories Box Set (5 Humor Books): The Popular Comedy Book Short Story Series: R. Scott Murphy
Learn more about starting a funny skit creation business ➜
10. Start an unique stories creation business
Examples of a successful unique stories creation business:
Here are some great videos on how to get started with a unique stories creation business:
For further info, check out these books and products:
- The Hook: How To Share Your Brand's Unique Story To Engage Customers, Boost Sales, and Achieve Heartfelt Success: Richard Krevolin
- Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire: Paul Smith
Learn more about starting an unique stories creation business ➜
11. Start a how-to-guide creation business
Examples of a successful how-to-guide creation business:
Here are some great videos on how to get started with a how-to-guide creation business:
- How To Write A Business Plan - Entrepreneurship 101
- How To Start A Successful Jewelry Business | The Ultimate Guide
For further info, check out these books and products:
- How to Start an Online Business: A Step by Step to Make Money from Your Computer Even If Your Starting from Scratch! (How to start an Online Business, ... Startup, Online Business for Beginners): LR Smith
- Starting A Business Quickstart Guide: The Simplified Beginner’s Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream: Ken Colwell
Learn more about starting a how-to-guide creation business ➜
My name is Abhishek Ghosh and I am the founder of the blog called The Customize Windows. Presently, the blog provides information to help the readers around software and electronics-related How-to guides and Do it Yourself projects.
The websites have been in existence for over a decade now and currently make 30 thousand dollars per year.
12. Start a brand takeovers ad business
Examples of a successful brand takeovers ad business:
Here are some great videos on how to get started with a brand takeovers ad business:
- How To Start A Digital Marketing Agency With No Money! ($0 - $10k/Mo In 90 Days!!)
- How To Start A Digital Marketing Agency With No Experience! ($0 - $10k/Mo In 90 Days!!)
For further info, check out these books and products:
- Eco-Business: A Big-Brand Takeover Of Sustainability (The MIT Press): Peter Dauvergne
- How To Style Your Brand: Everything You Need To Know To Create A Distinctive Brand Identity: Fiona Humberstone
Learn more about starting a brand takeovers ad business ➜
13. Start a hashtag challenge ad business
Examples of a successful hashtag challenge ad business:
Here are some great videos on how to get started with a hashtag challenge ad business:
- Tiktok Branded Hashtag Challenge Tutorial
- Hashtags On Tiktok: How To Track Hashtags, Hashtag Challenges, And More Business Tips For Tiktok!
For further info, check out these books and products:
Learn more about starting a hashtag challenge ad business ➜
14. Start a calming videos business
Examples of a successful calming videos business:
Here are some great videos on how to get started with a calming videos business:
For further info, check out these books and products:
- Be Calm: Proven Techniques To Stop Anxiety Now
- How To Start A Project Management Business: John Tuman Jr
Learn more about starting a calming videos business ➜
15. Start a case studies business
Examples of a successful case studies business:
Here are some great videos on how to get started with a case studies business:
For further info, check out these books and products:
- The Case Study Handbook: How To Read, Discuss, And Write Persuasively About Cases
- Spare Room Start Up: How To Start A Business From Home
Learn more about starting a case studies business ➜
16. Start an introduce yourself videos business
Examples of a successful introduce yourself videos business:
Here are some great videos on how to get started with a introduce yourself videos business:
- How To Introduce Yourself As A Business Owner
- How To Give A 60 Second Self-Introduction Presentation
For further info, check out these books and products:
Learn more about starting an introduce yourself videos business ➜
17. Start a topview ad business
Examples of a successful topview ad business:
Here are some great videos on how to get started with a topview ad business:
- How To Start A Digital Marketing Agency With No Money! ($0 - $10k/Mo In 90 Days!!)
- How To Start A Digital Marketing Agency With $0 Investment [Part 1]
For further info, check out these books and products:
- The Advertising Agency Business: The Complete Manual For Management & Operation: Eugene Hameroff
- How To Start And Run Your Own Advertising Agency: Allan Krieff
Learn more about starting a topview ad business ➜
18. Start a workspace tour videos business
Examples of a successful workspace tour videos business:
Here are some great videos on how to get started with a workspace tour videos business:
For further info, check out these books and products:
- Love Your Creative Space: A Visual Guide to Creating an Inspiring & Organized Studio Without Breaking the Bank
- Your Creative Work Space: The Sweet Spot Style Guide to Home Office + Studio Decor
Learn more about starting a workspace tour videos business ➜
19. Start an in-feed native ad business
Examples of a successful in-feed native ad business:
Here are some great videos on how to get started with a in-feed native ad business:
For further info, check out these books and products:
Learn more about starting an in-feed native ad business ➜
20. Start a day in the life videos business
Examples of a successful day in the life videos business:
Here are some great videos on how to get started with a day in the life videos business:
For further info, check out these books and products:
- Becoming Built To Lead: 365 Daily Disciplines To Master
- The Way To Start A Day: Byrd Baylor, Peter Parnall
Learn more about starting a day in the life videos business ➜
21. Start a success story videos business
Examples of a successful success story videos business:
Here are some great videos on how to get started with a success story videos business:
- My Entrepreneur Story: How I Grew A Million Dollar Business From $75
- Young Entrepreneurs Success Story - Motivational Video
For further info, check out these books and products:
- Entrepreneur: Building Your Business From Start To Success
- How to Start a Business: Startup Essentials-The Simple, Step-by-Step Guide to Successfully Start Your Own Business (Online Business, Small Business, Work ... (Business Startup for Newbies Book 2)
Learn more about starting a success story videos business ➜
Hello there! My name is Hope Horner, and I’m the co-founder and CEO of Lemonlight, an on-demand video production company that offers brands and agencies access to high-quality affordable video content nationwide.
We’ve built Lemonlight as an entirely self-funded business. We haven’t taken any outside capital since we launched the business in 2014. We’re on track to hit 6M in sales this year and we’ve grown the team to 45 full-time employees. We’ve been recognized in dozens of major publications, and we were awarded in Inc 5000 and Entrepreneur 360 for three years in a row.
22. Start a branded effect ad business
Examples of a successful branded effect ad business:
Here are some great videos on how to get started with a branded effect ad business:
- How To Start A Digital Marketing Agency With No Money! ($0 - $10k/Mo In 90 Days!!)
- How To Start An Advertising Business
For further info, check out these books and products:
- The Open Brand: When Push Comes To Pull In A Web-Made: Kelly Mooney
- How To Start An Online Business: Create A Business Around Your Lifestyle: Emilie Pelletier
Learn more about starting a branded effect ad business ➜
23. Start a photoshoot tips business
Examples of a successful photoshoot tips business:
Here are some great videos on how to get started with a photoshoot tips business:
For further info, check out these books and products:
- Starting A Business All-In-One For Dummies
- The Entrepreneur's Book Of Checklists: 1, 000 Tips To Help
Learn more about starting a photoshoot tips business ➜
24. Start a life hack videos business
Examples of a successful life hack videos business:
Here are some great videos on how to get started with a life hack videos business:
For further info, check out these books and products:
- The Ultimate Book Of Life Hacks: Top Tips For Better
- The Little Book Of Life Hacks: How To Make Your Life
Learn more about starting a life hack videos business ➜
My name is Asen and I’m the owner and founder of Gear Up Hiking - a niche affiliate blog that offers easy and actionable tips for beginner hikers, campers, and outdoor junkies.
And a graph from Google Analytics showing the traffic for the last month:
25. Start a something satisfying videos business
Examples of a successful something satisfying videos business:
Here are some great videos on how to get started with a something satisfying videos business:
For further info, check out these books and products:
- How to Start A Home-based Professional Organizing Business (Home-Based Business Series): Dawn Noble
- How to Start a Home-based Bookkeeping Business (Home-Based Business Series)
Learn more about starting a something satisfying videos business ➜
26. Start a discount code sharing business
Examples of a successful discount code sharing business:
Here are some great videos on how to get started with a discount code sharing business:
For further info, check out these books and products:
- How To Start Your Own 2 For 1 Coupon Book (Your Guide To Step By Step Success, 1): Joseph D. Pell
- The Airbnb Playbook: Your Complete Guide to Start and Manage a Profitable Airbnb Business (The Sharing Economy): James Steward
Learn more about starting a discount code sharing business ➜
27. Start a packaging orders videos business
Examples of a successful packaging orders videos business:
Here are some great videos on how to get started with a packaging orders videos business:
For further info, check out these books and products:
Learn more about starting a packaging orders videos business ➜
28. Start a community service videos business
Examples of a successful community service videos business:
Here are some great videos on how to get started with a community service videos business:
For further info, check out these books and products:
- Community Start Up: How to Start a Community Group and Keep It Going
- The Startup Community Way: Evolving An Entrepreneurial Ecosystem: Brad Feld
Learn more about starting a community service videos business ➜
29. Start an organizing inventory videos business
Examples of a successful organizing inventory videos business:
Here are some great videos on how to get started with a organizing inventory videos business:
For further info, check out these books and products:
Learn more about starting an organizing inventory videos business ➜
30. Start a show off the details videos business
Examples of a successful show off the details videos business:
Here are some great videos on how to get started with a show off the details videos business:
For further info, check out these books and products:
- Starting From Scratch: Secrets From 22 Ordinary People Who Made the Entrepreneurial Leap
- Shut Up And Listen!: Hard Business Truths That Will Help
Learn more about starting a show off the details videos business ➜
31. Start a start to finish timelapse videos business
Examples of a successful start to finish timelapse videos business:
Here are some great videos on how to get started with a start to finish timelapse videos business:
For further info, check out these books and products:
- How to Manage a Great Project: On Budget. on Target. on Time
- Planning Using Primavera Suretrak Project - Amazon.Com
Learn more about starting a start to finish timelapse videos business ➜
32. Start a most requested service videos business
Examples of a successful most requested service videos business:
Here are some great videos on how to get started with a most requested service videos business:
- How To Start A Successful Video Production Company In 2022
- Start A Video Production Company & Get Clients [Explained]
For further info, check out these books and products:
- How To Start, Run And Grow A Successful Residential & Commercial Cleaning Business
- Start Your Own Business: Lesonsky,Rieva: 9781599180816
Learn more about starting a most requested service videos business ➜
33. Start an online product listing business
Examples of a successful online product listing business:
Here are some great videos on how to get started with a online product listing business:
- Launching Your Product: Here's What To Do Before Anything Else
- How To Start An Online Business In 15 Minutes
For further info, check out these books and products:
- How To Start An Online Business: Create A Business Around Your Lifestyle: Emilie Pelletier
- Starting An Online Business All-In-One For Dummies: Joel Elad
Learn more about starting an online product listing business ➜
34. Start a sale announcement videos business
Examples of a successful sale announcement videos business:
Here are some great videos on how to get started with a sale announcement videos business:
For further info, check out these books and products:
- How To Sell On Amazon For Beginners: A Complete List Of Basics To Start Selling On Amazon And Where To Find Products To Sell On Amazon: Aydan Riley
- Ready-to-Use Sale Announcements (Dover Clip Art Ready-to-Use)
Learn more about starting a sale announcement videos business ➜
35. Start a stock updates videos business
Examples of a successful stock updates videos business:
Here are some great videos on how to get started with a stock updates videos business:
For further info, check out these books and products:
- How to Make Money in Stocks Getting Started: A Guide to Putting CAN SLIM Concepts into Action
- Investing For Dummies: Tyson, Eric: 9781118884928: Amazon
Learn more about starting a stock updates videos business ➜
36. Start an inspiration videos business
Examples of a successful inspiration videos business:
Here are some great videos on how to get started with a inspiration videos business:
- The Best Business Motivation For Success In Life - Incredible Motivational Speech
- Entrepreneur [ The Self Made ] Epic Motivational Speech
For further info, check out these books and products:
- Upstart Garage - Inspiration For Young Entrepreneurs (5
- Mind Your Business: A Workbook to Grow Your Creative Passion Into a Full-time Gig: Ilana Griffo
Learn more about starting an inspiration videos business ➜
37. Start an ask for follows videos business
Examples of a successful ask for follows videos business:
Here are some great videos on how to get started with a ask for follows videos business:
- Creating Your Own Job: Using Social Media To Get Business
- How To Create Buzz Around Your Online Video Business
For further info, check out these books and products:
Learn more about starting an ask for follows videos business ➜
38. Start a mistakes you’ve made videos business ($48K/year)
Examples of a successful mistakes you’ve made videos business:
For further info, check out these books and products:
- Don't Make The Mistake: How To Start, Manage - Amazon.Com
- How to Start a Business That Doesn't Suck (and Will Actually Turn a Profit)
Learn more about starting a mistakes you’ve made videos business ➜
I’m Jon Sandys, and I started the website Movie Mistakes back in 1996 when I was 17, the wild west days of the internet. It didn’t start with the intention of being a profitable business, just a side project to teach myself HTML while I was in school, but as its popularity grew I realized there was potential there. Primarily in showing adverts, but also offering paid memberships and selling books. From about 2002 it’s been my full-time job.
The site’s mainly of interest to moviegoers, but also lists TV shows and even games. Some people get really into it and are keen to spot everything they can, others come to the site because they think they saw something wrong, google it, and end up on my doorstep. Or indeed just because they’re interested in more general movie trivia. I count myself incredibly lucky to have created something which allows me to be my boss and work my hours while reading and writing about things that interest me. The site currently gets around 450,000 visitors a month, bringing in over $3,000 a month in ad revenue.
39. Start a favorite online tools videos business ($10.2M/year)
Examples of a successful favorite online tools videos business:
Here are some great videos on how to get started with a favorite online tools videos business:
For further info, check out these books and products:
Learn more about starting a favorite online tools videos business ➜
40. Start a giveaway videos business
Examples of a successful giveaway videos business:
Here are some great videos on how to get started with a giveaway videos business:
For further info, check out these books and products:
- Crushing Youtube: How To Start A Youtube Channel, Launch Your Youtube Business And Make Money
- How To Make $100,000 Per Year Thanks To YouTube
Learn more about starting a giveaway videos business ➜
41. Start a things that just make sense business
Examples of a successful things that just make sense business:
Here are some great videos on how to get started with a things that just make sense business:
For further info, check out these books and products:
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
- How To Start Your Own Business: The Facts Visually Explained
Learn more about starting a things that just make sense business ➜
42. Start an obstacles you overcame videos business
Examples of a successful obstacles you overcame videos business:
Here are some great videos on how to get started with a obstacles you overcame videos business:
- How To Overcome Obstacles In Business As An Entrepreneur - 056
- Tony Robbins On How To Turn Business Obstacles Into Opportunities
For further info, check out these books and products:
- Why People Fail: The 16 Obstacles To Success And How You
- Negotiation Genius: How To Overcome Obstacles And Achieve
Learn more about starting an obstacles you overcame videos business ➜
43. Start a reasons to shop small videos business
Examples of a successful reasons to shop small videos business:
Here are some great videos on how to get started with a reasons to shop small videos business:
Learn more about starting a reasons to shop small videos business ➜
44. Start a say thank you videos business
Examples of a successful say thank you videos business:
Here are some great videos on how to get started with a say thank you videos business:
For further info, check out these books and products:
Learn more about starting a say thank you videos business ➜
45. Start a customized gifts business
Examples of a successful customized gifts business:
Here are some great videos on how to get started with a customized gifts business:
For further info, check out these books and products:
- Start Your Own Gift Basket Business (Start Your Own Business)
- Start Your Own Gift Basket Business (StartUp Series)
Learn more about starting a customized gifts business ➜
My name is Dmitriy Peregudov, and I run Giftsenda - the SaaS gifting platform for Sales & Marketing teams.
During the winter holiday season of 2021, our team processed and delivered over 40,000 gift orders in 200+ countries worldwide.
46. Start a crochet business
Examples of a successful crochet business:
Here are some great videos on how to get started with a crochet business:
- Crochet Business 🧶 How To Start Your Online Shop
- How I Turned Knitting And Crocheting Into A Business
For further info, check out these books and products:
- Crochet For Beginners, Knitting For Beginners. A Complete Step-By-Step Guide With Illustrations, Picture And Patterns To Start Creating With Wool And Knitting Needles
- Crochet Business Book for Beginners: How to Start-up, Market, Finance & Stitch together Your Crochet or Knitting Small Home Business Fortune!
Learn more about starting a crochet business ➜
47. Start a handmade jewelry business
Examples of a successful handmade jewelry business:
Here are some great videos on how to get started with a handmade jewelry business:
For further info, check out these books and products:
- How To Start A Home-Based Jewelry Making Business: *Turn Your Passion Into Profit *Develop A Smart Business Plan *Set Market-Appropriate Prices On The Internet (Home-Based Business Series)
- Sell Your Jewelry: How To Start A Jewelry Business And Make Money Selling Jewelry At Boutiques, Fairs, Trunk Shows, And Etsy.
Learn more about starting a handmade jewelry business ➜
Hi, my name is Gillian Crawford and I’m the founder and MD of Lily Blanche, a demi-fine jewelry brand specializing in 1,2,4 & 6 photo lockets and personalized and engraved jewellery. Everything we design in our studio in Stirling has sentiment and meaning behind it.
There is also good evidence that businesses started by women in mid-life are less likely to fail.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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