ConvertKit initially struggled to grow, stalling at $2,000 MRR. Hiten Shah advised Nathan to either shut down or invest heavily. Nathan focused sharply on professional bloggers, investing $50,000 and building a dedicated team.

This pivot, coupled with direct sales and an emphasis on customer care through concierge migrations, sparked growth.

By leveraging customer referrals and launching an affiliate program, ConvertKit rapidly scaled, reaching $500,000 MRR by 2016.

Continuously innovating, such as with the 2017 redesign for visual automation, ConvertKit remains committed to serving creators independently, focusing on aiding them to earn a living.

What is ConvertKit built on?