How Blanka Helped Over 25,000 Entrepreneurs Launch Beauty Brands in 2 Years

Who is Kaylee Lieffers?

Kaylee Lieffers, originally from Western Canada, transitioned from management consulting to become the founder and CEO of Blanka. Inspired by her own startup challenges, Kaylee drives innovation in the beauty industry through a technology platform that supports brand launches, earning recognition as a Top 30 Under 30 and Top Female Founder to Watch in Canada.

What problem does Blanka solve?

Blanka helps aspiring beauty entrepreneurs overcome the daunting hurdles of product sourcing, branding, and fulfillment, enabling them to start and scale their businesses without the complexity and high upfront costs typically involved.

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How did Kaylee come up with the idea for Blanka?

When Kaylee Lieffers decided to transition from her corporate management consulting career to the entrepreneurial world, she found herself intrigued by the dynamic nature of e-commerce. Inspired by her experiences and driven by a longstanding entrepreneurial spirit inherited from her parents, Kaylee attempted to launch her own beauty brand. However, she quickly encountered a myriad of challenges—a high bar for sourcing quality suppliers, significant upfront costs, and complex logistics in product fulfillment.