350+ Catchy Mobile Bartending Business Names

So, you've come up with the perfect bartending service idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your bartending service stand out.

The name of your business will forever play a role in:

• Your customer's first impression
• Your businesses identity
• The power behind the type of customer your brand attracts
• If you're memorable or not

We've put together 350+ bartending service ideas, provide you with a step-by-step guide on how to name your business, and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your bartending service.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Bartending Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of bartending service name ideas for free using our business name generator and instantly check domain availability.

Ideas

Trendy Names For Bartending Business

• Bar Hideout
• Tending Juicy
• Tending Hot
• Tending Flavor
• Bar Stake
• Bar Spices
• Bar Lounge
• Bar Festive
• Bar Appetite
• Bar Tasteful
• Tending Flame
• Tending Hut
• Bar Feast
• Bar Central
• Bar Stand
• Tending Minty
• Bar Superior
• Bar Tasty
• Tending Grill
• Bar Chopped
• Bar Chop
• Bar Safety
• Tending Nouveau
• Bar Hotspot
• Bar Fine
• Tending Fine
• Bar Ranch
• Bar You
• Bar Wave
• Tending Aroma
• Tending Roll
• Tending Zest
• Bar Lane
• Tending Yummy
• Bar Alluring
• Bar Cuisine
• Bar Whole
• Bar Bang
• Tending Tale
• Bar Accent
• Tending Reservation
• Bar Savor
• Tending Cut
• Bar Bash
• Bar Slice
• Tending Stake
• Bar Toss
• Tending Whole
• Tending Perfection
• Tending Crisp
• Tending Served
• Bar Wedge
• Bar Treehouse
• Bar Fiesta
• Tending Palate
• Bar Dip
• Bar Local
• Tending Feed
• Bar Divine
• Tending Fuel
• Bar Brew
• Bar Wrap
• Bar Bit
• Bar Yummy
• Bar Place
• Tending Galore
• Bar Presto
• Tending You
• Bar Gnaw
• Bar Forage
• Tending Dine
• Bar Binge
• Tending Coastal
• Tending Lord
• Tending Place
• Tending Cantina
• Bar Wagon
• Tending Forage
• Bar Reservation
• Tending Cuisine
• Tending Alluring
• Tending Safety
• Bar Lucha
• Tending Spicy
• Bar Smoke
• Tending Factory
• Tending Devine
• Bar Grill
• Bar Fury
• Bar Grub

Catchy Bartending Service Name Ideas

• Waiter Collective
• Famous Busboy
• Bartender Pro
• Same Waitress Place
• The Sleeved
• NationalService
• FamousBartender
• Busboy Collective
• Lousy Barkeep Collective
• Armed Service Trading Co
• The Headed
• Curious Barmaid
• The Burly
• Hired Barkeep Pro
• Waiter Spot
• The Faced Bartender
• Garçon Co
• Huge
• Selfless Serv
• Burly Busboy
• Turn in Barman
• Tall Garçon
• Beefy Barman
• Garçon Place
• Elderly Barman Group
• The Lone Barkeeper
• Big Boy
• Waitress Trading Co
• The Valuable
• Italian Waitress Co
• ToughBarman
• Haired Lad Co
• Busy Barkeep
• All-purpose Service
• The Sullen
• The Foreign
• Barkeeper Co
• Sympathetic Barmaid Spot
• The Chief
• The Outstanding
• Good Mixologist Co
• FormerBarkeep
• MedicalService
• ItalianBarman
• The Universal Religious Service
• Electric Serve Group
• The Faced
• Aproned
• The Good
• Serve Spot
• Thin Barkeep Place
• Martian Barman
• Fashionable
• Blond Waiter Collective
• Selfless Systems
• EssentialService
• Big Bartender Spot
• Sympathetic Mixologist Spot
• BetterService
• Retired Barman
• The Medical
• PuzzledBarman
• HeadedBarman
• Avail Place
• RegularService
• Spearman Barman
• Mixologist Spot
• Old Waiter
• Ember Bartender
• SameBarkeep
• Best
• Famous Barmaid
• The Tired
• ElderlyBarkeep
• Big Busboy
• The White Barkeep
• ForeignService
• Tough
• The Old Bartender
• TimeBarkeep
• Eddie Pro
• The Former
• Retired
• Barman Group
• The Tall Boy
• Blonde Bellman
• IndianBarman
• The Meritorious
• The Continuous
• The Old Waitress
• Fireman Barman
• Voluntary Serving Collective
• Bald Barista

Creative Bartending Service Name Ideas

• Barkeeper Place
• The Sullen Mixologist
• The Bald
• Martian Barman
• The Irish
• The Better
• IrishBarkeep
• Distinguished
• Barmaid Trading Co
• Federal Serving Place
• The Sleeved
• Bored Waiter Place
• Garcon Pro
• The Chief Waitress
• BestBartender
• Middle high german Barman
• Barkeeper Trading Co
• Big Garçon Trading Co
• Outstanding
• Barman Co
• The Surly Barman
• The Selfless
• Consular Help Co
• The Nervous Lad
• ProfessionalBartender
• The Old Barmaid
• Selfless Svc
• Big Brewpub
• ElderlyBartender
• The Lone
• PatientBarman
• Bored Bellhop
• Professional Armed Service
• Faithful Avail
• Barmaid Co
• Overseas
• Former Bartender
• Hostess Collective
• The Essential
• Charlotte Barman
• Daily Inspection And Repair
• The Bored
• The Based
• Professional
• SilentBartender
• Busboy Collective
• Thin Busboy Place
• Chief
• Favorite Barmaid Pro
• New Mixologist
• The Foreign
• The Continuous
• AssistantBarman
• Barmen Barman
• The Best Bartender
• The Italian
• DistinguishedService
• The Surly
• Thoughtful
• Time
• The Old Waitress
• EyedBartender
• The Popular
• The Online Military Service
• Eared Boy Place
• PlumpBarman
• Best Waiter
• The Best
• EffectiveService
• Purchase Service
• HourService
• The Essential Overhauling
• Avail Spot
• The Jacketed
• Servile Service
• The Diplomatic Help
• Postal Religious Service Pro
• Postal Serving Collective
• Barmaid Collective
• The Friendly Barman
• Italian
• Irish Waitress Co
• The Lip
• Avail Collective
• New
• Best Bellman
• The Senior Eddie
• Boy Trading Co
• Bartender Pro
• The Greatest Help
• Big Bartender
• Universal Religious Service Place
• Burly Waitress Place

Funny Mobile Bartender Name Ideas

• Looking Mixologist Place
• The Beefy
• Observance Service
• Garçon Group
• ConsularService
• Barmaid Group
• ItalianBarman
• The Looking
• The Headed
• Good Barkeep
• Barkeep Pro
• Bartender Spot
• The Tired
• Marky Barkeep
• Medical Avail Spot
• The Surly Barmaid
• Waiter Spot
• Famous Busboy
• The Big Barman
• Satisfactory Support
• Servants Service
• LookingBartender
• FormerBarkeep
• The Useful Serve
• The Tall
• Retired Garçon Collective
• Secret Serve
• Barman Pro
• IndianBarman
• The Aproned Eddie
• Based Serving
• The Commercial
• The Friendly
• SleepyBarman
• Based Overhaul
• Barkeep Spot
• Burly Waitress Place
• The Humble Religious Service
• New Barmaid Co
• Mustachioed Barkeep Collective
• Experienced Barkeep Group
• The Voluntary
• Military Service Group
• Popular Busboy Collective
• Best Bellman
• Retired Barkeeper Spot
• Chairman Barman
• Sympathetic Barmaid Spot
• Bald
• Big Barkeeper
• Hired Barkeep Pro
• Temporary Bartender Spot
• Together Bartender
• The Local
• The Retired
• Jacketed
• Weekly Religious Service Place
• Former
• SelflessService
• Mannered Barman Group
• Bored Bellhop
• The Time
• The Late
• Burly Barmaid
• Secret Serviceability
• The Faithful Divine Service
• Versus Service
• Welder Bartender
• Fashionable Barman Co
• TiredBarman
• The Young
• OldBarman
• Former Bartender
• Karma Barman
• Secret Systems
• Satisfactory Serving Pro
• The Silent Busboy
• EffectiveService
• FacedBarkeep
• Irish Bartender
• Time Boy
• Outstanding
• Busy
• Federal
• Royal Overhaul
• CompulsoryService
• AssistantBarman
• Adventure Bartender
• Cursive Service
• HourService
• SilentBartender
• Bored Barista
• Blonde Busboy

Cool Bartending Business Name Ideas

• Voluntary Military Service Trading Co
• Tall Garçon
• Fashionable Barkeeper Pro
• Postal
• Mannered Boy Co
• New Waiter Spot
• Religious Service Trading Co
• Corvus Service
• The Former Barmaid
• Blond Waiter Collective
• Carling Barman
• Greatest
• Thoughtful
• Thin Barmaid
• Headed Waiter
• Public Overhauling
• Bartender Trading Co
• PostalService
• Busy
• Italian
• Burly Busboy Group
• Low german Barman
• Armed Service Trading Co
• Fireman Barman
• Waiter Spot
• Big
• Effective
• The Satisfactory
• Patient Lad Trading Co
• The Religious Overhaul
• Favorite Barmaid Pro
• Best Bellman
• Professional
• The Diplomatic
• NewBarman
• Military Serve Spot
• AssistantBarman
• FacedBarkeep
• Friendly Mixologist Spot
• Kerman Barman
• Efficient Military Service Trading Co
• Caterer Collective
• Burly Barman
• Big Brewpub
• The White Barkeep
• Avail Pro
• Barmaid Co
• IndianBarman
• All-purpose Service
• December Bartender
• The Useful
• The Outstanding
• Caterer Spot
• Based Overhaul
• Weekly Religious Service Place
• Popular Barmaid Place
• Blonde Busboy
• Soiled
• Haired Lad Co
• Postal Serving Collective
• Mixologist Co
• Burly Barista
• Secret Serviceability
• Bartenders Bartender
• Person Service
• Caterer Co
• Bored Barkeep
• The Greatest Help
• Bored Bellman
• Russian Waiter Collective
• The Young Garçon
• Middle high german Barman
• Best Waitress Pro
• The Irish
• The Old Waiter
• Muscular
• The Handsome
• BusyBarman
• Blond Bar
• Aproned Mixologist Group
• Same Waitress Place
• The Fashionable Hostess
• The Assistant
• BestBarkeep
• VoluntaryService
• Jacketed
• The Tired
• ForeignService
• Local Barman
• Popular Busboy Collective
• TiredBarman
• The Female
• Garcon Trading Co

Unique Bartending Business Name Ideas

• The Fashionable Hostess
• The Faced Bartender
• PatientBarman
• Secret Systems
• Caterer Spot
• PostalService
• Jacketed
• Barton Barman
• The Efficient Serve
• The Blonde
• The Nervous
• Bored Waiter Place
• The Jacketed Barman
• Local Barman
• Bald Barkeep
• The Italian
• Foreign Military Service Spot
• The Lone Barkeeper
• Bored Barkeep
• BasedService
• The Humble Religious Service
• Avail Collective
• Bored Busboy
• The Useful Serve
• SympatheticBartender
• PrettyBartender
• Bald Barmaid
• The Consular
• Inspection And Repair Trading Co
• The Nervous Barmaid
• IndianBarman
• Selfless Support
• Time Mixologist Trading Co
• Actual
• Bored Barman
• Secret Staff
• Barkeep Co
• ConsularService
• TallBartender
• The Jacketed Busboy
• Adventure Bartender
• Member Bartender
• Secret Support
• The Eyed Boy
• ConfederateService
• OldBarman
• Determine Barman
• New Mixologist
• The Devotional
• Big Bartender
• Big Garcon Pro
• Young
• Faced
• Barmaid Trading Co
• Secret Svc
• FriendlyBartender
• The Elderly Boy
• Universal Religious Service Place
• The Silent Busboy
• CompulsoryService
• New Bartender Group
• New
• Friendly Mixologist Trading Co
• Barmen Barman
• New Mixologist Spot
• GreatestService
• ProfessionalBartender
• Italian Waiter Co
• Elegant
• The Continuous Overhaul
• Blond Bar
• Turn in Barman
• EnglishBarman
• Essential
• Chief
• Barkeep Trading Co
• White Boy
• Friendly Mixologist Spot
• Chairman Barman
• Surly Barman
• New Barmaid Group
• Adequate Avail
• RegularService
• The Thin Busboy
• Same
• Barmaid Collective
• Satisfactory Support
• Pretty Barkeep Collective
• Swarthy Barkeeper
• FrenchBarman
• Big Barkeep
• Eddie Pro
• Civil Overhaul

Cute Bartending Business Name Ideas

• Sleeved Barmaid Group
• Haired Barmaid Place
• Friendly
• Essential
• VoluntaryService
• PostalService
• Big Garçon Trading Co
• Italian Waitress Co
• Burly Waitress Place
• EffectiveService
• FriendlyBartender
• Caterer Collective
• Swarthy Barkeeper
• Secret Svc
• Bartenders Bartender
• Big Hit
• Satisfactory Serving
• The Best Bartender
• The National Overhaul
• Overhaul Trading Co
• The Lip
• Busboy Collective
• IrishBarkeep
• DevotionalService
• White Boy
• TimeBarkeep
• Satisfactory System
• Mount vernon Barman
• The New
• The Federal Serve
• New Garcon Pro
• Thoughtful
• Irish Mixologist
• Daily
• Assistant
• Serviced Service
• The Domestic
• Remainder Bartender
• Hostess Collective
• Continuous
• The Bored
• The Assistant
• Confederate Religious Service
• Person Service
• Retired Barkeeper Co
• Busboy Spot
• Cursive Service
• New Barmaid Pro
• Same Waitress Place
• The Satisfactory
• New Waiter Spot
• The Local Barkeeper
• The Continuous
• The Young Waiter
• Voluntary Military Service Trading Co
• HairedBartender
• Selfless Support
• Good
• The Elderly
• GoodBarkeep
• Burly Busboy
• The Regular
• ElectricService
• Bald Barkeep
• Adequate
• Bald Bellhop
• Burly Boy
• Sleepy
• Beefy Barmaid
• Fashionable Barkeeper Pro
• NervousBarman
• Waiter Trading Co
• Big Bartender Spot
• Haired
• The Adequate Overhaul
• Garçon Collective
• Lousy Barkeep Collective
• Curious Barmaid
• EyedBarkeep
• Assistant Barmaid Spot
• The Time
• The Burly
• The Headed Waitress
• FacedBarkeep
• Charlotte Barman
• Local Bartender
• The New Barmaid
• Big Barmaid
• Outstanding Avail Pro
• New Garçon Group
• Mustachioed Barkeep Collective
• Mixologist Spot
• LocalBartender

Clever Bartending Business Name Ideas

• Effective Divine Service Group
• The Surly Barman
• ConfederateService
• The Popular
• Federal Divine Service Collective
• Observance Service
• Martian Barman
• Selfless Staff
• ElderlyBartender
• Pretty
• Professional Caterer Collective
• Postal Religious Service Pro
• RegularService
• Professional
• The Senior Barkeeper
• Versus Service
• The Headed Waitress
• The Valuable
• Former Waitress Pro
• Firman Barman
• The Friendly
• New Garcon Pro
• Retired Garçon Collective
• Member Bartender
• Voluntary Serving Collective
• Nervous Boy
• Indian Garçon Collective
• Naval Armed Service Trading Co
• November Bartender
• Avail Collective
• Faced Garçon Collective
• Person Service
• Armed Service Pro
• Burly Barfly
• LoneBartender
• Former Waiter
• Busboy Collective
• Local Boy Pro
• Barkeeper Trading Co
• Irish Waitress Co
• Retired Barman
• Former
• OldBarman
• The Continuous Overhaul
• The Busy
• Cheerful Barkeep Co
• The Humble
• New Barmaid Co
• Bored Barman
• Selfless Systems
• The Chief Waiter
• Marky Barkeep
• FamousBartender
• Popular Barmaid Place
• Bored Bellman
• Haired
• Armed Service Trading Co
• The Medical
• Voluntary Military Service Trading Co
• The Tired
• Best Barista
• NervousBarman
• Lone Busboy Co
• Barkeeper Place
• Hostess Spot
• MuscularBartender
• LookingBartender
• Bald Barista
• Sympathetic
• Bored Waiter Place
• Valuable Serve Collective
• Satisfactory Serving
• New Barmaid Group
• Waitress Trading Co
• Lad Pro
• Irish Barman Trading Co
• Waitress Group
• VoluntaryService
• Lousy Barkeep Collective
• Big Garcon Pro
• Waiter Spot
• BusyBartender
• The Postal Avail
• SurlyBarkeep
• Same Waitress Place
• The Male
• StatelyBartender
• Burly Busboy
• The Essential Overhauling
• Invaluable
• The Overseas
• Garcon Trading Co
• Satisfactory Staff

Best Bartending Business Name Ideas

• Surly
• Serving Group
• LoneBartender
• The Adequate Overhaul
• PuzzledBarman
• Satisfactory System
• Overhaul Spot
• Headed
• PrettyBartender
• December Bartender
• Retired Barkeeper Spot
• Bored Bar
• Avail Place
• Mannered Garçon Trading Co
• Hired Barkeep Pro
• The Time
• The Puzzled
• Mount vernon Barman
• Remainder Bartender
• The Humble Religious Service
• Professional Caterer Collective
• GreatestService
• Commercial Overhauling
• New Bartender Group
• BestBarkeep
• The Overseas
• Barmaid Group
• LoyalService
• Fashionable Barkeeper
• BlondeBartender
• EyedBarkeep
• Barkeep Collective
• Mixologist Trading Co
• Friendly Mixologist Trading Co
• LookingBartender
• Postal Serving Collective
• New Barmaid Group
• The Useful Serve
• Busy Barkeep
• Waitress Pro
• Temporary Bartender Spot
• The Jacketed Barman
• Barkeeper Group
• The Young Waiter
• Burly Busboy Group
• Big Boy
• French Barkeeper Co
• The National Overhaul
• The Busy
• Predetermine Barman
• The Haired
• Voluntary Military Service Trading Co
• Assistant Barmaid Spot
• The Same
• Big Bellboy
• Charlotte Barman
• RegularService
• Big Mixologist Trading Co
• ConfederateService
• The Best
• Diplomatic Avail Co
• The Effective Serve
• Regular Barkeep Collective
• Mixologist Co
• Sympathetic Mixologist Spot
• TimeBarkeep
• Lone Boy Collective
• Retired
• Waiter Spot
• Corvus Service
• Electric Serve Group
• Retired Barman
• Irish Mixologist
• Old Mixologist
• The Elderly
• Huge
• Haired Barmaid Place
• BurlyBarkeep
• The Elderly Boy
• Waiter Pro
• Burly Waitress Co
• NearestBarman
• Big Bellhop
• Patient Lad Trading Co
• Big Barkeep
• Good Bartender Trading Co
• The New
• The Lip
• Hit Pro
• Mannered Boy Co
• Help Collective
• Secret Inspection And Repair
• Elegant Barkeep Pro

Guide: How To Name Your Bartending Business

Why Is Your Bartending Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Bartending Service:

Simple is always better

This means a few different things. Your bartending service name should always be:

• Easy to spell
• Easy to pronounce
• Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers to forget your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that comes to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember), less than six characters, and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Bartending Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your bartending service:

• Try not to pick a business name that's crowded with other businesses
• Consider naming your business based on highly searched keywords
• Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

• Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
• Try not to name the business after only one product you sell
• Try not to name something based on a current trend

Brainstorming Names For Your Bartending Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

• Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
• Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
• Think about the emotion you want to evoke with your business name
• Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

• Consider SEO when naming your business
• Consider naming your business something that reflects what you do and/or who you are
• Keep it simple! Easy to spell, easy to pronounce and easy to remember
• Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

• Short and simple
• Easy to spell and easy to remember
• Clearly defines what the company does
• Optimized for SEO (people searching for boutiques)
• Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

• Memorable and funny
• Short and simple
• Obvious that they sell treats for cats
• Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

• Represents the largest river in the world, making it very memorable
• The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
• The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
• Easy to spell, pronounce and recommend!