Reflect

How We Increased Our Customer Base 800% Over Last Year

Fitz Nowlan
Founder, Reflect
$3.2K
revenue/mo
2
Founders
3
Employees
Reflect
from Philadelphia, Pennsylvania, USA
started April 2019
$3,200
revenue/mo
2
Founders
3
Employees
market size
$45.5B
avg revenue (monthly)
$76.6K
starting costs
$13.3K
gross margin
83%
time to build
450 days
average product price
$505
growth channels
SEO
business model
subscription
best tools
Moz, Quickbooks, Twitter
time investment
Full time
pros & cons
37 Pros & Cons
tips
3 Tips
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Want more updates on Reflect? Check out these stories:

Hello again! Remind us who you are and what business you started.

I'm Fitz, a co-founder of Reflect, which is a tool that performs automated testing of a website or web application without requiring any coding. Today, software organizations test their web apps via either complex and hard-to-maintain coded scripts, or with repetitive manual testing. Reflect allows you to get the benefits of automated testing without the time investment; we record your actions as you test your site and translate those actions into repeatable tests that you can run at any time. Tests are 10x-100x faster to create in Reflect vs. coding and are much easier to maintain. And since we're no-code, anyone in your company can contribute to the testing effort.

Our customers are software organizations of all sizes and they pay us a monthly subscription fee for access to the platform.

Tell us about what you’ve been up to! Has the business been growing?

Our customer base has grown from roughly 10 customers to 80+ in the ten months after we shared our first Starter Story in March 2020. We recently Sorry, you need to login and/or become a member to view the rest of this content.

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