Woo

How Liran Kotzer Built Woo's Automated Sourcer to $6.5M Revenue

February 28th, 2025

Founded By
Liran Kotzer
Monthly Revenue
$542K
Founders
2
Employees
34 (est.)
Profitable
Yes
Year Started
2015
Customer
B2B

Who is Liran Kotzer?

Liran Kotzer is the co-founder and CEO of Woo, a recruiting technology company. He and his co-founder Ami Dudu founded Woo in 2015 after running a successful recruiting agency. Liran hails from Israel, where he originally started his career and has built his expertise in leveraging data to enhance recruitment processes.

What problem does Woo solve?

Woo makes it easy for recruitment agencies to find and keep track of top candidates in their database, so they’re not always scrambling for new hires and wasting time on repetitive searches.

How did Liran come up with the idea for Woo?

Back in 2015, Liran Kotzer and Ami Dudu started Woo to tackle a significant challenge they noticed in the recruiting industry. They had previously founded a successful recruiting agency and observed that companies were losing touch with a large portion of their candidate databases, making it difficult to source qualified candidates for new roles. This gap inspired them to create a technology that would continuously engage and maintain relationships with candidates, even after initial contact.

Liran and Ami's goal was to build an automated system that could leverage machine learning to enhance and utilize existing candidate data...

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