Hello! Who are you and what business did you start?
My name is Denzel Rodriguez currently 24 years old and I am a King. I serve the Almighty God King of Kings. My purpose on this earth is to share the Kingdom of God and his influence through financial concepts such as giving.
My company is Builder To Contributor LLC and I primarily do financial consulting with families. My main service is teaching Velocity Banking & Infinite Banking to help people pay off bad debt extremely fast, build credit, increase cash flow, and build wealth in a short period of time. My ideal customer is a mom looking to regain her authority and become a master over her finances. Doing this I currently make over $20k a month.
What's your backstory and how did you come up with the idea?
My journey started after high school, in 2014 started in sales. Selling anything I could get my hands on for profit. I learned how to communicate, provide value to the marketplace, and achieve small wins. I had my ups and downs throughout the process which was tough and time-consuming. I then discovered the Kingdom and all it had to provide for me and those who believe and take action.
I began to study and slowly was changing my philosophy about life and meaning. I then go to know Jesus Christ and built a relationship in a short period of time and I was all uphill from there for me. I give all my credit to God because he gave me the idea to start documenting my experiences and applying these financial concepts to improve my financial situation and others. I had no background or expertise or any experience for that matter.
I have learned that starting a business in the 21st century the fastest way to gain authority over a specific topic or skill is to simply document your experience through video.
All I had was the wisdom to comprehend and teach financial literacy to those who would listen. This led me to become almost an instant authority in my space some would say. In my opinion, it was just years of preparation.
My current status is I’m completely debt-free and I have financial independence. Prior to becoming debt free I spent most of my free time reading books about money and watching videos on youtube. I was researching many different financial concepts that most people would think to be scams or get rich quick schemes. But what I realized is it’s all about perspective.
When I hear if I do XYZ I can earn up to 50% returns on investment my ears open. When others hear that they say scam. I guess it’s because if you never had any financial returns in your life you're used to low returns and slow growth. For me, my mind just works differently. I just figured if they can do it why can’t I. The only thing I’m missing is knowledge I have the will. So I went on a self-discovery journey by saving as much money as possible and buying books like rich dad poor dad, anything by Tony Robbins, and buying financial courses like real estate investing with a company called Renatus or joining network marketing companies that would teach me how to sell like Legalshield. It didn’t matter to me as long as I can achieve results, get out of debt, and make my own way in life that is what was important to me.
Take us through the process of designing, prototyping, and manufacturing your first product.
I started with negative dollars so I used debt to create my programs and services. I initially started creating content with an iPhone, a tripod, a cheap mic, and some books to level the video display. I helped people for free and in exchange, I asked people to give whatever they felt the value of the program was. I used Patreon and Youtube to get the word out on what I was doing for people and within 15 months raised nearly 100k. All I was doing was providing coaching sessions on one with people and to get the word out even more I started doing Livestreams and people would give during my Livestreams which were basically live classes. The rest is history lol :)
But to give you details, I decided to reinvest that money in myself by creating a team of people that could help me in the areas I had weakness such as sales pages, landing pages, email marketing, website design, thumbnails, follow up, lead management, pricing, basically everything that leads to me another client I did not know how to do so I spent the money to either learn or have it done for me. And when I say team I mean a friend that knew about marketing, help from my mom and my girlfriend lol. A team is 2 or more people so that’s all you need if you are committed to success.
I used all the free or cheap platforms at the beginning such as Mailchimp, Formstack, Squarespace, GoDaddy, and eventually with money management worked my way up to the higher tier services such as Clickfunnels, ConvertKit, Kajabi, etc. All in due time things began to make sense as I kept learning and adapting in my environment.
Describe the process of launching the business.
It took about 6 months to launch my business and form my corporation. In the beginning, I created video content on social media primarily Youtube, and then I offered my services in exchange for donations to my Youtube channel. I used Patreon, PayPal, and Cash app to collect donations.
I was able to raise about 15k in the first 6 months and I reinvested the money in forming an LLC, a website, and creating a product and service to sell to my existing clients and new prospects. My biggest takeaway I got was to get results first and have proof of concept before going into debt and investing in a product or service that may or may not sell to the marketplace. Once I had proof and considerable income coming in consistently that is when I knew to move forward and level up in my business. Prior to obtaining that proof of concept and authority in the marketplace, I was uploading a video every day and I did it consistently for about 90-120 days. I would then later repurpose the content on other platforms such as Facebook and Linkedin to create more awareness. I focused on one topic that I could expand on and become an expert in. From there once I narrowed in on that one topic which was Velocity Banking for me it was only a matter of time before people started trusting and investing time and money in what I was doing for them to learn. I did not have a large following at first, no more than 1k subscribers on youtube. What I did to maximize the followers I had was a massive engagement in the comments, shoutouts in my videos saying their name, and answering their direct questions in dedicated videos for them.
Since launch, what has worked to attract and retain customers?
For me, creating video content and email marketing has helped me tremendously attract and retain customers. I have a set schedule when I release my video content and send out automated emails to keep people up to date and informed on the things my business is accomplishing or working on. And of course the products and services I offer.
Email marketing is critical according to my stats on client retention and communication with new prospects. I consistently always ask people to support my mission and vision through my videos by giving and that is what really caused a lot of support and commitment from my viewers. The tools I use to keep the process running smoothly at this point in my business are convertkit and kajabi. I also have my good friend and business partner Alex Albarran that helps with all my email marketing and sales in my business.
How are you doing today and what does the future look like?
My current year to date revenue is 68k for 2020 so far. For my first year in business, my revenue was 288k in 2019. The future looks bright in spite of the global pandemic we all face this year. I plan on doubling my revenue by simply providing more value to the marketplace and adapting to the circumstances to be successful in any environment. My signature product is financial coaching and consulting so I just focus on what I do best and then sell it to people. I also work on other streams of income that are passive like referral marketing that aligns with what I do.
It costs about $5k a month to run my business efficiently. I have very little overhead because my product is digital.
Through starting the business, have you learned anything particularly helpful or advantageous?
I have learned that starting a business in the 21st century the fastest way to gain authority over a specific topic or skill is to simply document your experience through video on the most popular platforms to attract attention which in return attracts money to you.
I also learned that you do not have to be the best at the skill or trade you just need to be real and authentic and willing to be a leader and you’ll win. I experienced this myself by creating videos consistently on youtube and being creative and it has just provided some many opportunities to succeed and help people.
What platform/tools do you use for your business?
I use Youtube, Facebook, and Instagram for all of my video content to promote my business. For my products and services, I offer I use Kajabi to host my programs and membership platform as well as my website.
To retain clients and gain new ones I use convert kit for my email marketing. I use these simply because my marketing guy knows how to use them effectively and it makes me a lot of money lol. It is also easy for me to use because I am not tech-savvy.
What have been the most influential books, podcasts, or other resources?
Advice for other entrepreneurs who want to get started or are just starting out?
My advice is simple if you are going to start something all you have to do is not quit and you will by default. Just don’t quit and no matter how long it takes and you will automatically.
Where can we go to learn more?
If you have any questions or comments, drop a comment below!
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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