How Two Sisters Built STRETCHIT into a Leading Fitness App
November 15th, 2024
Founded By
Natasha Nikolaeva
Days To Build
730
Founders
2
Profitable
Yes
Days To Build
730
Year Started
2014
Customer
B2C
Founded By
Natasha Nikolaeva
Days To Build
730
Founders
2
Profitable
Yes
Days To Build
730
Year Started
2014
Customer
B2C
Who is Natasha Nikolaeva?
Natasha Nikolaeva, originally from Russia, is a former corporate and M&A attorney who transitioned to entrepreneurship after discovering the personal health benefits of stretching; she co-founded the STRETCHIT app alongside her sister, Marina, to promote flexibility and mobility training globally.
What problem does STRETCHIT solve?
STRETCHIT solves the problem of limited access to structured flexibility training by providing convenient, high-quality video classes that help individuals improve their mobility, relieve pain, and achieve personal fitness goals, allowing users to feel healthier and more connected to their bodies without needing to find specialized instructors locally.
How did Natasha come up with the idea for STRETCHIT?
Natasha...
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Disclaimer:
The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder.
See the sources we used
here.
Natasha Nikolaeva
CEO & Co-Founder
STRETCHIT
Natasha is the CEO and Co-Founder of STRETCHIT – a leading fitness app on stretching and flexibility.
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HOW IT ALL STARTED
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