How Two Sisters Built STRETCHIT into a Leading Fitness App
Who is Natasha Nikolaeva?
Natasha Nikolaeva, originally from Russia, is a former corporate and M&A attorney who transitioned to entrepreneurship after discovering the personal health benefits of stretching; she co-founded the STRETCHIT app alongside her sister, Marina, to promote flexibility and mobility training globally.
What problem does STRETCHIT solve?
STRETCHIT solves the problem of limited access to structured flexibility training by providing convenient, high-quality video classes that help individuals improve their mobility, relieve pain, and achieve personal fitness goals, allowing users to feel healthier and more connected to their bodies without needing to find specialized instructors locally.
How did Natasha come up with the idea for STRETCHIT?
Natasha...
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