SWEAT

How Kayla Itsines Built An App Empire Sold For $400 Million

December 15th, 2024

Founded By

Kayla Itsines

Monthly Revenue

$8.33M

Founders

Profitable

Yes

Year Started

2015

Customer

B2B & B2C

Founded By
Kayla Itsines: Monthly Revenue
$8.33M

Founders
2: Profitable
Yes

Year Started
2015: Customer
B2B & B2C

Who is Kayla Itsines?

Kayla Itsines, hailing from Adelaide, Australia, is a personal trainer who transformed her fitness journey into a global brand through social media, co-founding the Sweat app with her ex-fiancé Tobi Pearce. Her focus on empowering women and maintaining authenticity has garnered her a massive online following, contributing to the app's success and its eventual acquisition for $400 million.

What problem does SWEAT solve?

SWEAT, founded by Kayla Itsines, solves the problem of making fitness accessible and achievable for women daunted by traditional gyms. By offering flexible, manageable workouts through a highly popular mobile app, women can train confidently in their own spaces, removing the intimidation factor and fitting exercise into their busy schedules, making it a compelling proposition for a global community seeking support in their fitness journey.

How did Kayla come up with the idea for SWEAT?

Kayla Itsines, a personal trainer from Adelaide, Australia, began her journey by...

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