Wholesome Yum

How Maya Grew Her Side Healthy Blog To 8M Visits Per Month

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About
Business

Maya Krampf

Founder, Wholesome Yum

$84K

revenue/mo

Founders

Employees

Wholesome Yum

wholesomeyum.com

from Maple Grove

started August 2015

$84,000

revenue/mo

Founders

Employees

Discover what tools Maya recommends to grow your business!

Discover what books Maya recommends to grow your business!

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Wholesome Yum offers delicious recipes, meal plans, and ingredients to help health-conscious individuals, keto, and sugar-free food followers make low-carb or keto lifestyles sustainable and delicious.

Monthly Revenue

$84K

Score

95 🔥

Founders

Employees

Monthly Traffic

3,757,204

Profitable

Yes

Days To Build

180

Year Started

2015

Customer

B2C

Revenue Per Visitor

$0.02

Founders

Employees

Monthly Traffic

3,757,204

Profitable

Yes

Days To Build

180

Year Started

2015

Customer

B2C

Revenue Per Visitor

$0.02

About The Wholesome Yum Founder

Who is Maya Krampf?

Maya Krampf is the founder of Wholesome Yum, a website that publishes easy and healthy recipes.

She is a certified nutritionist and started creating content when she was just 13 years old. Maya has authored two cookbooks, namely, The Wholesome Yum Easy Keto Cookbook and the Easy Keto Carboholics Cookbook.

Her content and recipes on her blog are inspired by her upbringing, friends, family, and feedback from her audience.

About The Business

What problem is Wholesome Yum solving?

For beginners, following a Ketogenic diet can be challenging. Therefore, they often seek reliable guidance to ensure they are following the diet correctly and healthily.

Idea

How did Maya Krampf get the idea for Wholesome Yum?

Maya started her healthy low-carb lifestyle in 2010 and was amazed at how fabulous it made me feel.

She had struggled with low energy, mood swings, anxiety, and sugar addiction since age 14, and eating this way made these issues virtually disappear.

In 2015, she decided to start a website to have a place to record these recipes – Wholesome Yum was born!

Build

How did Maya Krampf build the initial version of Wholesome Yum?

Maya created her website in 2015 to have a platform to document her recipes.

Building the website was a time-consuming task that required a lot of effort and dedication, but it didn’t require a significant financial investment.

Maya put in a lot of effort to create valuable content for her audience and even hired a team to focus on content creation.

Most of her traffic initially came from a Pinterest post, which motivated her to create accounts on other social media platforms.

Maya spent long hours taking photos of her recipes, writing blogs, studying SEO, and networking with bloggers on Facebook, all in a bid to learn everything she needed to succeed.

Determined to diversify her revenue streams, she started a printable meal plan subscription and worked with her husband to set up a customer care process.

Growth

What is the growth strategy for Wholesome Yum?

The first source of traffic that took off was Pinterest. By June 2016, Wholesome Yum was getting over 100,000 visitors per month, mostly from Pinterest.

Search engines are the main traffic source. Maya spends a lot of time focusing on SEO through always matching user intent.

Here are the top keywords Wholesum Yum ranks for on Google:

Eggplant recipes
Keto bread
Egg salad recipe

Her email list is also a big part of our strategy for bringing people back.

Pricing

How does Wholesome Yum price their products?

The revenue-generating streams for the business are its cookbooks, its food product lines, and ad revenue.

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