How We Simplified Our Offer And Had Our Most Profitable Year Yet
This is a follow up story for Wander New Mexico Food Tours. If you're interested in reading how they got started, published over 5 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hi! I’m the founder and owner of Wander New Mexico, a food tour company based in Santa Fe, NM. Our product is walking culinary tasting tours of downtown Santa Fe. Our primary focus is on tourists visiting the area.
COVID was very tough for our business - after being closed for almost two years we returned last year, albeit in a much different format than before. We’ve increased our prices and re-positioned ourselves as focused on the upper-end / luxury end of the segment.
We’ve also streamlined operations, going from six different tour types across two cities to two tour types in our core city. This focus on simplicity has been great for bottom line profitability - last year was by far the most profitable in the business’ history despite the fact that top line revenue was less than half of 2019 levels.
Read on for more!
Tell us about what you’ve been up to. Has the business been growing?
Last time we chatted Wander was in explosive growth mode. It was January 2020, mere weeks before Tom Hanks tested positive...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
