UserFlow

How We Bootstrapped Our SaaS Tool To 7 Figures Per Year

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Esben Friis-Jensen

Founder, UserFlow

Founders

Employees

UserFlow

userflow.com

from San Francisco

started May 2018

Founders

Employees

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Product-Led Growth: How To Build A Product That Sells

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Profit First: Transform Your Business from a Cash-Eating ... Mike Michalowicz

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We are Esben and Sebastian, co-founders of Userflow, a no-code SaaS tool for building in-app onboarding e.g., guides, checklists, surveys, and resource centers. We mainly help SaaS B2B businesses build better onboarding, so they can convert and retain more customers without using expensive developer time.

The business was started in 2019 out of a pivot made of another business founded in 2018 by Sebastian.

We are 100% bootstrapped and have almost 500 customers and millions in ARR. We are still a team of just three people. We have been able to do this using a product-led growth model for growing the business.

What's your backstory, and how did you come up with the idea?

In 2018 Sebastian founded a company called Studio1 that made it possible to create beautiful and easy-to-main video demos of your SaaS product. As part of the product, he created a product tour, and while the video demo tool got some traction,...

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