How Shelley makes $55K/Month Travel Blogging
A travel blog operated by a long-time Mexico expat targeting Solo travelers.
Travel Blogging 101 Revenue
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Shelley Marmor starts the business
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Travel Blogging 101 hits $8.54K in revenue
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Travel Blogging 101 hits $273K in revenue
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Travel Blogging 101 hits $558K in revenue
About The Travel Blogging 101 Founder
Who is Shelley Marmor?
Shelley Marmor is the founder and CEO of Travel Blogging, a website exclusively dedicated to solo travelers who want to explore various destinations. She began blogging about travel in 2020, at the height of the COVID-19 pandemic. Prior to starting her venture, she worked for 15 years in corporate America.
About The Business
Idea
How did Shelley Marmor get the idea for Travel Blogging 101?
Shelley, a former travel magazine editor, started a travel blog after leaving her corporate job.
In just two years, she became a six-figure blogger and taught others how to achieve similar success.
Through her courses and blog, Shelley has generated significant income and plans to continue expanding her business and creating more courses in the future.
Build
How did Shelley Marmor build the initial version of Travel Blogging 101?
Shelley choose WordPress as her content management system due to its popularity and extensive use across the web. Her websites are hosted on Lyrical Host, and domains are purchased through NameSilo, ensuring reliable service and ownership.
For website optimization, she uses Rank Math for SEO, WP Rocket for page speed, and Short Pixel for image optimization, which helps in maintaining a fast and SEO-friendly site.
For creating and selling courses, Shelley chose ThriveCart for its payment processing capabilities, offering a cost-effective, one-time payment solution. She creates course content using Canva Pro for presentations and Loom for recording, ensuring high-quality, engaging material.
Additionally, she sources stock photos from Canva and DepositPhotos and uses Canva for promotional materials, maintaining a consistent and professional look across her content.
Email marketing is managed through ConvertKit, which integrates with ThriveCart for seamless product and service sales via email.
Finally, she uses Affilimate to track and analyze affiliate marketing data, calling it the "Google Analytics for affiliate data," which underscores its value in her affiliate marketing strategy. Shelleyβs approach is a comprehensive and well-thought-out combination of tools that facilitate content creation, optimization, marketing, and sales.
Growth
What is the growth strategy for Travel Blogging 101?
Her main customer acquisition channels have been organic searches and organic social media. she has invested in SEO to ensure her blog ranks for relevant keywords such as:
- Travel Mexico solo
- Safest places in Mexico
- Puerto aventuras uber
Shelley also started a Facebook Group called Affiliate Marketing for Travel Bloggers, which grew to 1,200+ members in five months.
Similar Ideas
Discover similar business ideas like Travel Blogging 101:
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This case study is about the founder of Warrior Lodge Media, Wes O'Donnell, who started an all-in-one informational website for military and veterans and turned it into a $21k/month media company and eCommerce store, almost completely hands-off and generating true passive income.
More about Travel Blogging 101
Who is the owner of Travel Blogging 101?
Shelley Marmor is the founder of Travel Blogging 101.
When did Shelley Marmor start Travel Blogging 101?
2022
What is Shelley Marmor's net worth?
Shelley Marmor's business makes an average of $55K/month.
How much money has Shelley Marmor made from Travel Blogging 101?
Shelley Marmor started the business in 2022, and currently makes an average of $660K/year.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
