How Izzy Nicholls Built A Motorhomes Blog to $7.5K/Month.
The Gap Decaders is a blog about motorhomes and life on the road. The blog targets motorhome-obsessed travelers.
About The The Gap Decaders Founders
Who is Izzy Nicholls?
Izzy and Phil are the co-founders of The Gap Decaders, a motorhome blog that targets travelers.
The couple sold their belongings and decided to purchase a motorhome, and they have been traveling for years.
They started the blog to document their travels and share captivating stories about life on the road in a motorhome.
About The Business
Idea
How did Izzy Nicholls get the idea for The Gap Decaders?
Izzy and Phil had a mutual love for traveling and went on luxury vacations together for several years.
However, six months into their travels, the weather changed, and Izzy found herself in need of mental stimulation as the days grew shorter.
While browsing the internet, she stumbled upon some travel blogs that caught her attention.
The concept of sharing information online was new to her, but the more she read these travel blogs, the more fascinated she became with writing about the motorhome lifestyle and earning money through blogging.
Build
How did Izzy Nicholls build the initial version of The Gap Decaders?
Izzy, a non-technical person, purchased a domain and created her website on Wix. Despite lacking coding and web development skills, she created her first website.
The website wasnβt running smoothly, and she realized she needed to enhance her skills and take it to the next level. To learn more, she enrolled in Nomadic Mattβs Superstar Blogging course.
The course helped her understand the basics of blogging, website design, and search engine optimization. She learned how to migrate her website from Wix to WordPress and gradually started to familiarize herself with the WordPress backend.
Once she migrated to WordPress, she had to start almost from scratch and find a suitable host. She researched and compared hosting providers to find the one that suited her needs.
Over time, she continued to improve her websiteβs design and functionality. She learned how to use various WordPress page builders and plugins to add new features and optimize the site for better search engine rankings.
Her hard work and dedication paid off, as her website started to receive more traffic and engagement.
Growth
What is the growth strategy for The Gap Decaders?
Search Engine Optimization has been the primary strategy for customer acquisition at The Gap Decaders.
Izzy invested in SEO lessons, and by implementing the tricks she learned, she has improved the website's traffic tremendously. The website ranks for following keywords:
- Scotland road trip
- Driving from UK to Spain
- Alpes camper van trip 10 days
Email marketing has also been on her bucket list, and she has over 9,000 subscribers. She has hit a 50% email open rate with an average of 15% click-through.
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More about The Gap Decaders
Who is the owner of The Gap Decaders?
Izzy Nicholls is the founder of The Gap Decaders.
When did Izzy Nicholls start The Gap Decaders?
What is Izzy Nicholls's net worth?
Izzy Nicholls's business makes an average of $7.5K/month.
How much money has Izzy Nicholls made from The Gap Decaders?
Izzy Nicholls started the business in , and currently makes an average of $90K/year.
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- 4,818 founder case studies
- Access to our founder directory
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- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
