Business Idea

Start A Sports Coaching Business

About

Starting a sports coaching business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell sports coach, or selling sports coach online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a sports coaching business ➜

Key stats

market size
$9B
revenue (monthly)
$4.76K
starting costs
$15.2K
gross margin
24%
avg product price
$750
time to build
12 months
growth
Partnerships
business model
Consulting
time investment
Side project

About

Starting a sports coaching business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell sports coach, or selling sports coach online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a sports coaching business ➜

Key stats

market size
$9B
revenue (monthly)
$4.76K
starting costs
$15.2K
gross margin
24%
avg product price
$750

 

time to build
12 months
growth
Partnerships
business model
Consulting
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Website Costs $303 $7,215
Business Formation Fees $600 $4,700
Equipment & Supply Expenses $66 $700
Advertising & Marketing Costs $75 $5,286
Software Expenses $150 $2,375
Other Expenses $0 $500
Total Startup Costs $2,095 $28,128

Successful Businesses

Business URL Rank
GOAL goal.com #810
Sports Coach sportscoach.bandcamp.com #1,073
Sporting News sportingnews.com #3,508
COACH coach.com #7,507
GotSoccer gotsport.com #47,760
OneFootball onefootball.com #50,879
NRA Explore coach.nra.org #99,653
National Federation HS nfhs.org #119,136
Mundo Albiceleste mundoalbiceleste.com #119,283
Coach Greg Inc. gregdoucette.com #120,688
scout.com scout.com #124,788

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Meaningful business connections You never know who you will meet as a sports coaching business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Pick & choose the clients you work with Sports Coaching Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Unlimited income potential With starting a sports coaching business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your sports coaching business are typically around 24%, which can make it more challenging to incur new expenses and maintain profitability.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting a sports coaching business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting a sports coaching business, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.