Start A Sports Coaching Business - Business Ideas
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
Sports coaching is a fast-growing industry in all areas of the world. If you have a sports coaching qualification and experience, you can turn those experiences into a profitable business. You can offer coaching to teams or individuals depending on your preference and the nature of sports. You may join sports associations or attend networking events to market your sports coaching abilities.
Starting a sports coaching business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell sports coach, or selling sports coach online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a sports coaching business ➜
Key Stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
|
Office Space Expenses |
$0 |
$7,000 |
|
Employee & Freelancer Expenses |
$151 |
$352 |
|
Website Costs |
$223 |
$7,215 |
|
Business Formation Fees |
$600 |
$4,700 |
|
Equipment & Supply Expenses |
$66 |
$700 |
|
Advertising & Marketing Costs |
$75 |
$5,286 |
|
Software Expenses |
$150 |
$2,375 |
|
Total Startup Costs |
$1,265 |
$27,628 |
Case Studies
•
$4.76K/mo
•
$8K/mo
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
|
GOAL |
goal.com |
810 |
|
|
Sports Coach |
sportscoach.bandcamp.com |
1,073 |
|
|
Sporting News |
sportingnews.com |
3,508 |
|
|
COACH |
coach.com |
7,507 |
|
|
GotSoccer |
gotsport.com |
47,760 |
|
|
OneFootball |
onefootball.com |
50,879 |
|
|
NRA Explore |
coach.nra.org |
99,653 |
|
|
National Federation HS |
nfhs.org |
119,136 |
|
|
Mundo Albiceleste |
mundoalbiceleste.com |
119,283 |
|
|
Coach Greg Inc. |
gregdoucette.com |
120,688 |
|
|
scout.com |
scout.com |
124,788 |
Pros & Cons
| Pros | Description |
|---|---|
|
Flexibility |
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
|
Meaningful business connections |
You never know who you will meet as a sports coaching business. This could be the start of an incredible business opportunity! |
|
High customer retention rates |
Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
|
Pick & choose the clients you work with |
Sports Coaching Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients! |
|
Gain exposure and experience |
This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you! |
|
Unlimited income potential |
With starting a sports coaching business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make. |
| Cons | Description |
|---|---|
|
Motivation of employees |
If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
|
Low margins |
The gross margins for your sports coaching business are typically around 24%, which can make it more challenging to incur new expenses and maintain profitability. |
|
Niche Market |
A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience. |
|
Churn |
In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible. |
|
Time commitment |
With starting a sports coaching business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business. |
|
Difficult to build trust with your customer |
With starting a sports coaching business, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business. |
Marketing Ideas
-
1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
-
2
Direct Sales
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
-
3
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
"An amazing network of founders that truly want to help each other grow their business."