How Amazon And Shopify Helped Grow Sales 600% In Two Years

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Carole Rains

Founder, Emu Joy

$33K

revenue/mo

Founders

Employees

Emu Joy

emujoy.com

from New Jersey, USA

started March 2014

$33,000

revenue/mo

Founders

Employees

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Profit First for Ecommerce Sellers: Transform Your Ecomme... Cyndi Thomason

Want more updates on Emu Joy? Check out these stories:

1. Starting A Successful Business Selling Emu Oil Creams (2019) ➜

This is a follow up story for Emu Joy. If you're interested in reading how they got started, published over 6 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hi, I’m Carole, the founder of Emu Joy. I created this business in 2014, a year after starting my first eCommerce business, Rustic Artistry.

During that first year, I taught myself everything I could about eCommerce and was feeling good about my abilities. But selling custom furniture was only resulting in 1-2 orders per week, and I was craving a business that would have multiple orders per day.

Around that time I happened to read a blog post by a home decor blogger that talked about emu oil, and how much it had helped her eczema, dry skin, and inflammation. I was intrigued and researched more on emu oil.

I learned it was safe, hypoallergenic, had a long history of use, and was not very well known. Ding ding ding! That was going to be my next business.

Turns out it was a good idea, as I satisfied my itch to sell many units a day, help people get relief from their skin and pain issues, and have sold over $1M.

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