Emu Joy

How Amazon And Shopify Helped Grow Sales 600% In Two Years

Carole Rains
Founder, Emu Joy
$33K
revenue/mo
1
Founders
1
Employees
Emu Joy
from New Jersey, USA
started March 2014
$33,000
revenue/mo
1
Founders
1
Employees
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Hello again! Remind us who you are and what business you started.

Hi, I’m Carole, the founder of Emu Joy. I created this business in 2014, a year after starting my first eCommerce business, Rustic Artistry.

During that first year, I taught myself everything I could about eCommerce and was feeling good about my abilities. But selling custom furniture was only resulting in 1-2 orders per week, and I was craving a business that would have multiple orders per day.

Around that time I happened to read a blog post by a home decor blogger that talked about emu oil, and how much it had helped her eczema, dry skin, and inflammation. I was intrigued and researched more on emu oil.

I learned it was safe, hypoallergenic, had a long history of use, and was not very well known. Ding ding ding! That was going to be my next business.

Turns out it was a good idea, as I satisfied my itch to sell many units a day, help people get relief from their skin and pain issues, and have sold over $1M.

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