Millionaire couples

Millionaire couples

This is an archive of the Starter Story newsletter, which is read by 233K people every week.

In each issue, we share the biggest business ideas that are working today, along with case studies of founders who are making millions every month. Sign up today ➜

Til bankruptcy do us part

Starting a business with your partner might sound extra risky, as you could end up losing both the business and the partner should it not be successful.

Did you know that in the UK 1.4M businesses are run by couples? Also, 43% of businesses in the US are family-run.

Will you start a business with your couple? 

This couple did it and now pull in $1M/year selling stuff you'd find in your kitchen.


Some more examples:

Want even more examples? Check out these 18 successful business ideas started by couples.

Why you should care

Did you know that 65% of startups fail due to conflict among co-founders?

Even if you can find a potential co-founder with the right skills, you may not vibe with them on a personal level.

Why not choose someone you already trust and vibe with? The perfect co-founder may be closer than you think.

By the numbers

Can't find a co-founder?

We know how hard it is to find the right co-founder, so we did a deep dive into our case studies and found the 13 most common ways people find co-founders.

5 other stories worth checking

💰 This guy bought 40 businesses in 3 years. I love the idea of buying businesses instead of building them. Why spend years trying to get traction when you can have customers and generate revenue from Day 1. More examples: Jake bought this website and tripled revenue in 6 months, and Christopher bought this business and took it from a few hundred dollars to 5 figures per month.

💸 Speaking of acquisitions, this guy just sold a business that he built in high school. He was struggling with growth, selling the business and cashing out was a smart move in that situation. 

📦 This company is building an alternative delivery system. More than 50% of online shoppers abandon their carts at checkout because of the high cost of shipping, which means that the current system doesn't work for lots of people. Their solution results in an 8% to 34% increase in conversion rates. 

👠 This company grew its revenue to $8K/month by starting an online community. Instead of relying solely on individual consultancies, now they have a recurring revenue stream. Online communities are hot, Discord recently reached 300 registered users. You can build a profitable community around pretty much any niche: indie founders ($2K/month)fighting fake news ($10K/month)remote workers ($1K/month), or learning to code ($25K/month).

💊 You won' believe what this company is 3D-printing. In the past, it's been used to make phone cases ($1.4M/year), or better casts ($500K/year). But this feels like a sci-fi movie.

Join Starter Story

There is no secret to building a profitable business. All of the information can be learned, so why not learn it from others who have already done it?

Join Starter Story to access our database of 2,800+ successful business case studies. See the exact timelines of how founders built their businesses to thousands of customers.

Get real answers to questions like:

  • How do people find great business opportunities?
  • What did they do to get their 10 first clients?
  • What challenges do they face at every stage and how to overcome them?

Join Starter Story Premium for $2.58/week. A no-brainer investment for your business.

Billions will be made off this API

Not sure if you saw this, but Open AI released DALL-E 2, their new AI that can create original images from simple text. If you haven't seen it yet, you need to watch this video.

Although that's cool, let's take a step back and remember the last product they launched, GPT-3.

One thing I did not expect from the GPT-3 launch: that companies would make a killing off that API...

An entire industry was built on top of the GPT-3 API.

Why you should care

This is only the beginning for AI. Whenever these new AI tools come out, I can think of hundreds of businesses that can be created.

For the new Dall-E 2, here are some potential business ideas: logo generator, mascot creator, album art creator, book cover creator, blog post image creator (I would love that), design mockups, and the list goes on...

I would get on that waitlist if I were you.

By the numbers

One last thing...

Want to see exactly how 2,800+ founders built businesses with thousands of customers? Join Starter Story today.

P.S. Again, a huge thank you to Klaviyo - our sponsor at Starter Story. Try Klaviyo today!

Pat Walls,  Founder of Starter Story

Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:

  • Connect + get advice from successful entrepreneurs
  • Step by step guides on how to start and grow
  • Exclusive and early access to the best case studies on the web
  • And much more!

Did you know that brands using Klaviyo average a 95x ROI?

Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.

Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.

Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.

Try Klaviyo for free right now ➜