How We Built a $4M/Year Men's Lifestyle Blog [Bootstrapped]
Man of Many highlights the most sought-after men’s lifestyle products, targeting men between 25 and 44.
About The Man of Many Founders
Who is Scott Purcell?
Scott Purcell co-founded Man of Many, a leading men’s lifestyle website that covers the latest product releases, cultural trends, and lifestyle topics.
He is a CFA Charterholder with a Bachelor of Commerce degree from the University of Sydney and has been recognized for his entrepreneurial spirit.
Under his guidance, Man of Many has garnered multiple accolades, highlighting his influence and expertise.
About The Business
What problem is Man of Many solving?
Modern men often look for trustworthy sources that offer them inspiration, entertainment, and guidance on purchasing products. They seek out information that can assist them in making informed choices and help them lead fulfilling and enjoyable lives.
Idea
How did Scott Purcell get the idea for Man of Many?
Scott Purcell and Frank met in 2010 and, fueled by their shared interests and a gap in the market, they came up with the idea for Man of Many in 2012.
Starting as a part-time endeavor, they gradually expanded their content and saw significant growth after going full-time.
They focused on creating high-quality curated content, engaged with their audience on social media platforms, and built a strong online presence to establish Man of Many as a trusted men's lifestyle site.
Build
How did Scott Purcell build the initial version of Man of Many?
Scott leveraged his basic WordPress and website design skills to create a simple page using a customizable theme that fitted their needs.
They began with a consistent content strategy, focusing on a single product per day and ensuring there would be something new for them to discover each day someone came to the site.
Consistency with content and enhancing production quality significantly impacted their growth. As they continued to grow, they started focusing on video content and hired a videographer to help them create compelling visual stories.
The decision to work full-time on Man of Many allowed us to broaden our content, moving into video production, lifestyle pieces, how-to guides, and more.
Growth
What is the growth strategy for Man of Many?
Their strategy includes an emphasis on Social Media and Search Engine Optimization (SEO), Email Marketing, Partnerships, and high-quality Content Production.
- Producing original short-form videos designed for TikTok and YouTube Shorts.
- Following Google's helpful content and quality review guidelines. Some keywords they rank for include:
- Best games to play with friends
- Top premium chocolate in Australia
- Quiet luxury
- Best games to play with friends
- Email newsletter distributed to an audience of 150,000 subscribers at 10 am, 7 days a week.
- Exclusive content, such as guides, e-books, or special articles only available to their email subscribers.
Similar Ideas
Discover similar business ideas like Man of Many:
Startup Story is a media platform that promotes startups and small businesses through podcasts, live interviews, and real-life stories, with over 150 stories covered and a monthly traffic of 50k unique visitors.
We Do It Remotely founder Joseph Solomon began as a content agency, which then transformed into a 4-week training program earning $500-2500 per month and is now a paid newsletter focusing on offering actionable tips and insights to freelancers worldwide, most of whom are writers and marketers.
More about Man of Many
Who is the owner of Man of Many?
Scott Purcell is the founder of Man of Many.
When did Scott Purcell start Man of Many?
2012
What is Scott Purcell's net worth?
Scott Purcell's business makes an average of $400K/month.
How much money has Scott Purcell made from Man of Many?
Scott Purcell started the business in 2012, and currently makes an average of $4.8M/year.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
