Why We Cut Our Ad Budget And Went All-In On TikTok [Update]
This is a follow up story for Local Laundry. If you're interested in reading how they got started, published over 3 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
We’re Local Laundry, Canada’s most caring clothing company. We’re on a mission to disrupt the fashion industry with our Canadian-made garments. Less than 5% of all clothing bought and sold in Canada is made here, before 1989 it used to be over 70%.
When clothing is made locally, it creates a diversified Canadian economy, reduces carbon footprint, and ensures clothing is being made adhering to strict Canadian labor and environmental laws.
We also want to donate over $1 Million to local charities by 2030 to showcase that just because we’re a small business, doesn’t mean we can’t have a big impact.
Tell us about what you’ve been up to. Has the business been growing?
The business has experienced growth in many different forms since our last interview. Previously all of our warehousing, fulfillment, and shipping took place in our manufacturing facility in Ontario.
Since then, we’ve taken over a warehouse in Calgary to work together in person as well as take care of our warehousing and fulfillment. It’s been a rewarding...
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.