Local Laundry

Why We Cut Our Ad Budget And Went All-In On TikTok [Update]

Connor Curran
Founder, Local Laundry
$50K
revenue/mo
2
Founders
4
Employees
Local Laundry
from Calgary, AB, Canada
started April 2016
$50,000
revenue/mo
2
Founders
4
Employees
market size
$1.71T
avg revenue (monthly)
$1.92M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
content-library
best tools
Instagram, Shopify, Twitter
time investment
Full time
pros & cons
35 Pros & Cons
tips
18 Tips
Discover what tools recommends to grow your business!
Discover what books Connor recommends to grow your business!
Want more updates on Local Laundry? Check out these stories:

Hello again! Remind us who you are and what business you started.

We’re Local Laundry, Canada’s most caring clothing company. We’re on a mission to disrupt the fashion industry with our Canadian-made garments. Less than 5% of all clothing bought and sold in Canada is made here, before 1989 it used to be over 70%.

When clothing is made locally, it creates a diversified Canadian economy, reduces carbon footprint, and ensures clothing is being made adhering to strict Canadian labor and environmental laws.

We also want to donate over $1 Million to local charities by 2030 to showcase that just because we’re a small business, doesn’t mean we can’t have a big impact.

Tell us about what you’ve been up to. Has the business been growing?

The business has experienced growth in many different forms since our last interview. Previously all of our warehousing, fulfillment, and shipping took place in our manufacturing facility in Ontario.

Since then, we’ve taken over a warehouse in Calgary to work together in person as well as take care of our warehousing and fulfillment. It’s been a rewarding...

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