Lunchbox Packs

Inventing An Anti-Theft Bag For Music Festival Goers

February 26th, 2019
Tom Worcester
Founder, Lunchbox Packs
$55K
revenue/mo
1
Founders
7
Employees
Lunchbox Packs
from New York, New York, USA
started April 2018
$55,000
revenue/mo
1
Founders
7
Employees
market size
$143B
avg revenue (monthly)
$400K
starting costs
$18.9K
gross margin
43%
time to build
270 days
average product price
$150
growth channels
Word of mouth
business model
content-library
best tools
Shopify, MailChimp, Instagram
time investment
Full time
pros & cons
24 Pros & Cons
tips
10 Tips
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platform
email
hiring
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Hello! Who are you and what business did you start?

I’m Tom Worcester, founder of Lunchbox Packs, the first anti-theft festival hydration pack and the last festival bag you’ll ever need.

After conducting hundreds of interviews on a hunch that there was an underserved market, my team and I identified the top issues facing festival attendances - , theft (in the form of pickpockets), security bag restrictions, and time-consuming water lines. With these issues in mind, the Lunchbox was born.

To address theft, Lunchbox’s inward facing anti-theft zipper system is specialized to prevent against outside access & pickpockets. This means that the main access points are located against your back versus the standard outward facing zippers. The bag is also constructed out of a coated ballistic nylon, making it next to impossible for thieves to slice it open to steal its contents. Furthermore, Lunchbox’s EasyFill hydration method allows you to refill your bag 3 times faster than standard hydration packs. The bladder compartment is also fully insulated, keeping your water cooler for longer.

We founded Lunchbox in April of 2018 and Sorry, you need to login and/or become a member to view the rest of this content.

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