Ice Shaker Update: How We Reached Over $3M In Sales

This is a follow up story for Ice Shaker. If you're interested in reading how they got started, published over 6 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

What's up, everyone. My name is Chris Gronkowski, I am the middle of the 5 Gronkowski brothers. We are most known for Sports, 4 brothers played in the NFL, and our oldest brother Gordie was drafted by the MLB.

My company is Ice Shaker, we sell insulated kitchen-grade stainless steel bottles. It started as a product that I wanted for myself. I wanted one bottle that I could use all day, every day. But it had to keep my drinks cold, it had to be easy to fill and clean and it had to have the ability to mix powder like protein. When I couldn’t find anything that could do it all, I started Ice Shaker as a side hustle. I was lucky to get onto ABC’s shark tank after 6 months and received offers from all 5 sharks. The company exploded and it went from a side hustle to a full-time business overnight. We went from $80,000 in sales in the first 6 months to over $3M in sales in the next 12 months.

We have continued to grow year over year and feel that 2021 is going to be one of our biggest growth periods. We have geared up and moved into a new warehouse that is 3x the size to prepare for our growth in 2021.