Sydney Party Decorations

How We Rebounded From A 92% Loss In Sales Due To The Pandemic

Dean Salakas
$400K
revenue/mo
2
Founders
40
Employees
Sydney Party Deco...
from Sydney NSW, Australia
started January 1986
$400,000
revenue/mo
2
Founders
40
Employees
market size
$591B
avg revenue (monthly)
$308K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
content-library
best tools
MailChimp, Google Analytics, Paypal
time investment
Full time
pros & cons
35 Pros & Cons
tips
6 Tips
Discover what tools recommends to grow your business!
Discover what books Dean recommends to grow your business!

Hello again! Remind us who you are and what business you started.

30 years ago my mum Mala Salakas was Patches The Clown. Her passion for parties led her to open a small party shop. In 2007 I and my brother Peter took over the family business so she could retire. Today it’s Australia’s leading online party supplies retailer with over 25000 party supplies. We also operate 2 bricks and mortar stores of which one is Australia’s largest.

how-we-form-a-strategy-to-resolved-reduction-of-sales

Tell us about what you’ve been up to! Has the business been growing?

We have had a rough year with COVID. We were at one point down 92% on sales compared to the prior year. This has now rebounded to be roughly normal now. I will talk about this in more detail in the next question.

Also in the last 12 months, we have been a finalist for Innovator Of The Year (of which the other two finalists were bunnings and Officeworks who have...

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