It’s great to be back with an update for Starter Story, thanks for having me! My name is Stacia Guzzo, and I’m the CEO of SmartyPits. We’re a natural deodorant company on a mission to help the world go aluminum-free, one stick at a time.

I know most of your readers have probably read our story before in our previous Starter Story updates, but I founded the brand after my mom’s experience with breast cancer. She didn’t have any prior family history of breast cancer, and the lump was discovered just under her armpit. Her doctors agreed that the tumor was most likely influenced by something in her environment, but couldn’t say what--and that’s when I began to do some research on my own, learning that aluminum in antiperspirants has been found as a possible risk factor for both breast cancer and Alzheimer’s Disease. While we’ll never know if my mom’s life-long use of antiperspirant was an influential factor in her cancer, I knew from that point on I wanted to go aluminum-free in my own personal care. However, nothing on the market worked well with my body chemistry (I was a clinical strength antiperspirant user and needed something that...

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