How We're Focusing On Long Term Marketing And Measurable Channels
This is a follow up story for Populum. If you're interested in reading how they got started, published almost 7 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hi there! My name is Gunhee Park and I’m the founder of Populum, an eCommerce CBD supplement, skincare, and pet brand. Mindfully developed for conscious consumers, Populum uses a proprietary formulation of rich full-spectrum extracts to deliver the most effective CBD products on the market.
Our flagship products are our orange-flavored full-spectrum CBD tinctures that come in three concentrations. This has been our best-seller over the past three years, with our main customers being older individuals who are looking for a natural remedy for their daily wellness.
We have grown our annual gross revenue at an average of 85% YOY over the past 2 years.
