Highway Robery

How We Increased Our Sales By 500% YOY

Evan and Jackie Streusand
Founder, Highway Robery
$10K
revenue/mo
2
Founders
0
Employees
Highway Robery
from Austin, Texas, USA
started November 2016
$10,000
revenue/mo
2
Founders
0
Employees
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Hello again! Remind us who you are and what business you started.

Hello again! Happy to be back on Starter Story, sharing our progress.

We started Highway Robery (roe-bur-ree)..get it? - a sustainable robe company based in Austin, TX, making colorful kimono-style robes, and we’re doing a new twist on an old standard.

With our robes, we strive to exude a sense of adventure and whimsy so that our wearers can stay in touch with their inner-goofball. We make all of our robes in the USA, using sustainable production methods. We focus on having as little waste as possible and ensuring that our sewers are treated (and paid) well above industry standards.

All of our robes are one-size-fits-most and are gender-neutral. It was important for us to be as inclusive as possible with our robes.

Our sales are up 5x what they were last year so far this year. Apparently, with everyone working from home, more people have decided that robes need to play a bigger part in their wardrobes.

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