Highway Robery Update: Our Sales Grew 175% In 2021
This is a follow up story for Highway Robery. If you're interested in reading how they got started, published almost 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
My name is Evan Streusand, and my wife Jackie and I started a robe company called Highway Robery.
We make robes using deadstock fabrics that come in two sizes (standard and extended) and are gender neutral.
Our sales grew 175% in 2021!
Tell us about what youโve been up to. Has the business been growing?
Our business has grown about 175% since we last updated you. In 2021 we released a collection of extended-size robes, which have been very popular. For the first 5 years of business, we only sold our robes in one size, but we always got requests to add a larger size option.
We always have to evolve! Content, audiences, tastes, they all change. We have to change...
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