Engravers Guild

How We Grew Revenue To $125K/Month And Launched A New Collection

Elliot Bishton
Founder, Engravers Guild
$200K
revenue/mo
1
Founders
7
Employees
Engravers Guild
from London, England, United Kingdom
started February 2017
$200,000
revenue/mo
1
Founders
7
Employees
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Hello again! Remind us who you are and what business you started.

Hello, I’m Elliot, the founder of Engravers Guild of London, a personalized gift retailer.

The business launched in 2017 with six pairs of cufflinks, and today offers over 600 lines across multiple brands and categories. We stock global names such as Hugo Boss and Tom Ford alongside our in-house collections, all beautifully personalized by our expert engravers as we strive to deliver a truly best-in-class experience.

Everything we sell has been carefully curated, which is then made that extra bit more special with a touch of personalization. Whereas there are lots of players out there which have built businesses on their brand of gifts designed for personalization, we’re one of the few online retailers that stock others’ products in our seamless personalization experience.

Our ambition is to be an authoritative destination for beautiful gifts. However, ‘gifting’ is an enormous industry and so we’ve had to be quite disciplined in our route to market. We’ve had to develop on a category by category basis, identifying small niches in which we can compete, before moving onto larger...

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