How We Doubled Our Audience On All Social Media Platforms
This is a follow up story for Kanga. If you're interested in reading how they got started, published almost 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
What’s up, ladies & gents!
My name’s Teddy Giard and I’m the Co-founder & Head of Brand Marketing/Media for Kanga Coolers. Kanga was started as a class project at Clemson University back in 2017 where we were asked to create a solution to a problem we faced every day. In our case, the problem hand was warm beer.
Naturally, as a group of ambitious college students, we noticed that warm beer was a serious problem sweeping the nation. On a traditional Saturday afternoon, it was not uncommon to see multiple individuals carrying a case of beer or soda to any social gathering while the case itself baked in the hot sun all day. We realized that individuals were using koozies to insulate their beverages but failing to keep their entire case cold throughout the day. This lead to developing the Kanga Kase Mate, a patented multilayer sleeve intended to keep your entire case of beverages cold the entire time you’re going to consume them.
Since this groundbreaking discovery, the team successfully funded a Kickstarter campaign in 2018 and received national recognition upon our Shark Tank appearance in 2019,...
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
