How I've Increased Sales By Partnering With Charter Schools

Published: August 2nd, 2020
Tiffany Reimer
Passport 4 Change
from Fresno, California, USA
started January 2014
market size
avg revenue (monthly)
starting costs
gross margin
time to build
210 days
growth channels
Word of mouth
business model
best tools
Semrush, Adobe Suite, Canva
time investment
Side project
pros & cons
35 Pros & Cons
2 Tips
Discover what tools Tiffany recommends to grow your business!
Discover what books Tiffany recommends to grow your business!
Want more updates on Passport 4 Change? Check out these stories:

Hello again! Remind us who you are and what business you started.

Guten Tag! Namaste! Bonjour! Hello! My name is Tiffany Reimer and I am the creator of Passport 4 Change. Passport 4 Change is an educational tooth fairy adventure that takes children’s imaginations around the world while teaching them about geography, math, foreign currency exchange, and exposes them to different cultures.

The mission of my Tooth Fairy teaching kids about the diversity and unity in our world is so important now more than ever.

For each tooth lost, children receive a real coin from a different country sparking an interest in different parts of the world, opening up a dialogue about different languages, time zones, superstitions, inventions, indigenous animals, and traditions.

In my other life, I am a flight attendant and my husband is a commercial airline pilot and we love to spend our days of traveling around the world. We have traveled to more than 60 countries with still so many more on our list of places we want to explore.

One day, I asked my 5-year-old niece where she would go if she could go anywhere in the world. Her reply, “Target!”

Wanting to make her world bigger I created a traveling tooth fairy adventure named Passport 4 Change. My educational tooth fairy kits include 20 real foreign coins, a colorful world map, a passport book to store the coins, and an optional tooth fairy pillow. I gave the first kit to my sister and a few weeks later my niece called to tell me that the tooth fairy had just been in England having tea with the Queen and she left her some British pounds.

A parent shared with me that after using my product, her daughter went to school and approached a boy in her class who was wearing a turban and said, "My Tooth Fairy brought me a coin from India. Tell me about your country."

A wise man once said, "It's hard not to like someone once you know their story."

My Tooth Fairy product sparks these conversations in families in a fun and unique way.


Tell us about what you’ve been up to! Has the business been growing?

Thankfully, the business has been growing during this strange time in our history. I’ve become an approved vendor with Inspire Charter Schools in California which has been a huge boost to my sales and I’ve had 100% positive feedback from my customers.

Kids lose 20 baby teeth! Each time my tooth fairy visits is one more opportunity for a parent to share their child's experience with other parents.

I have had to adapt to what works and change what hasn’t.

I often get repeat customers buying tooth fairy kits for younger children who have watched their older siblings receive foreign coins and learn about the world.

A VERY exciting update I'd like to share is that Passport 4 Change and Delta Dental have collaborated and will be doing a give away for National Tooth Fairy Day on August 22nd. Stay tuned to our social media pages for a chance to win a First Class Kit!



What have been your biggest lessons learned in the last year?

Passport 4 Change is about more than just the tooth fairy. It’s about learning about one another, embracing our differences and being kind to one another.

We had such a great 2019 that at the beginning of 2020 we were able to pay it forward. We traveled to the Gambia and installed a well into a school that was in desperate need of clean water. The whole village came out to celebrate when we arrived.

In keeping with our mission of educating children about their world, Sara Blakely of Spanx offers this quote, “The more you experience in life, the more you have to offer others.”




What’s in the plans for the upcoming year, and the next 5 years?

Eventually, I’d like to see the business to be my main source of income but for now, I enjoy patiently watching it grow.

Advice for other entrepreneurs who might be struggling to grow their business?

The biggest lesson that I have learned thus far is to let my business mature into itself and to be flexible and adaptive.

Starting, I had the perfect plan and vision. This business “plan” and vision has had to change hundreds of times. If I was married to my first ideas, the business would have failed at the starting gate.

I have had to adapt to what works and change what hasn’t. I have to listen to my customers to provide a quality product they want to buy.

Where can we go to learn more?

If you have any questions or comments, drop a comment below!

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