Dapper Boi

How We Bootstrapped A 7-Figure eCommerce Apparel Brand [With a 51% Customer Return Rate]

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Charisse and Vicky Pasche

Founder, Dapper Boi

Founders

Employees

Dapper Boi

dapperboi.com

from San Diego, CA, USA

started January 2015

Founders

Employees

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Want more updates on Dapper Boi? Check out these stories:

My name is Charisse Pasche, and I am COO and Co-Founder of Dapper Boi — a body-inclusive, gender-inclusive, style-affirming e-commerce apparel line based out of San Diego. My wife Vicky and I founded Dapper Boi in 2015. It’s been a wild ride ever since!

We started with a crowdfunding campaign for our slim straight jeans, which remain a flagship product. From there, and with a lot of blood, sweat, and tears along the way, we’ve been able to expand our line to include tees, button-ups, jackets, shorts, sweaters, socks, you name it. You could head to our site and put together an entire outfit, which plenty of customers do, because they can’t find this kind of inclusive fit anywhere else. (Fair warning: You’re on your own when it comes to undies.)

Our inclusivity is a huge reason for our success. Today, Dapper Boi is a seven-figure online retailer with a 51% customer return rate, which is unheard of. And we’ve barely scratched the surface.

We’ve been able to bootstrap to over a million in annual sales without the aid of a major investor. With the right investment, the sky’s the limit.

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