Branch Furniture Update: How We Went From $300K/Month To $2M/Month Last Year

This is a follow up story for Branch Furniture. If you're interested in reading how they got started, published over 5 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hi, my name is Greg Hayes. I’m the CEO and co-founder of Branch! We’re an office furniture company that has taken a new approach to the industry, selling our line of desks, chairs, and other essentials directly to consumers and businesses, saving them time and money along the way.

When we spoke to Starter Story last year, we were strictly focused on the enterprise market, applying D2C principles to an antiquated B2B industry by producing high-end office furniture and selling it directly to businesses. We had no consumer-facing business to speak of, and no plans on launching one. Only a couple of months after our Starter Story ran, the pandemic struck, rendering our enterprise-facing business temporarily obsolete: nobody needed new furniture for office spaces they were no longer using. By April we saw our revenue drop to its lowest levels since we started the business. So we did something that had once been unthinkable for Branch: pivoted and entered the direct-to-consumer market. It required a huge effort from our team, but a year later we’ve grown the business by almost 600% and will generate $2M in revenue this month.