How We Launched A Finance Community For Women With 35K Monthly Users
I’m Hena Mehta, CEO of Basis, which I started with my co-founder Dipika Jaikishan. I’ve worked in fintech for the last 12 years - with Goldman Sachs and Square in the US, and Ezetap (a payments startup) in Bangalore, India. Post my MBA at Wharton, I moved back to Bangalore to start Basis.
Basis is India’s financial products and services platform designed for women. We are re-imagining, re-thinking, and re-engineering how women look at and manage their finances. Our platform boasts a community of over 1 Lakh women on a mission to learn, discuss and take action for their money.
We are targeting a multi-billion dollar market of insurance, credit, and investments that are hyperfocused on the urban Indian woman’s needs as we build a full-stack digital bank for women.
What's your backstory and how did you come up with the idea?
The year was 2016. My dream of getting into one of the world’s top business schools had...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
