Valentin Ozich

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Valentin Ozich is a New Zealander entrepreneur. Valentin started I Love Ugly in 2008 and is based in Auckland City.[1]

Valentin Ozich,  of I Love UglyValentin Ozich, of I Love Ugly


I Love Ugly


@iloveugly (11.4K followers)


@iloveugly (268K followers)


Early Career

No early career info added yet...

I Love Ugly

Valentin started I Love Ugly in 2008. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on I Love Ugly?

I began I Love Ugly as a clothing brand in 2008. Prior to that, it was a magazine interviewing artists that I found on MySpace.

I knew nothing about clothing, but I could see what the silhouettes and designs looked like in my head.

I quickly found out there was little money to be made in magazines and for some reason felt clothing would be an interesting space to play in, and I Love Ugly would be a very intriguing name for a fashion brand. Although I studied Graphic Design, I knew nothing about clothing, but I could see what the silhouettes and design looked like in my head, plus I was a pretty good illustrator and had graphics ready to be printed on T-Shirts. I had no interest to learn how to sew, as I knew it would slow me down while I was growing the business. Instead, I went out and looked for someone that could, and discovered the art of delegating. Most people think that when you start out you need to know how to make the product, but it's not necessarily true. I believe it’s more important to have a vision of what you want and learn how to get other people to make it.

Since my partner and I now had a daughter and I was fresh out of university, I had to be the breadwinner and fast. I couldn’t find work in design due to my lack of experience and being 2008, right when the global financial crisis hit, jobs were scarce. So in order to survive, I began working at a bank. As soul-destroying as this was, it gave me the motivation and clarity to figure out exactly what I don’t want to do in life. I quickly figured that it was better, to be honest with yourself and chase your dream even if it meant temporary pain and a lack of money than to work in a comfortable job that you hate. This realization is what fueled me when I would often be working until 2-3am putting swing tags on garments, emailing wholesale accounts and figuring out the next steps of the business.

I often have people asking me for my advice on how to start their business or how to figure out which product to make or how to find time to start a business. My answer is to just start. I truly think people don’t need any more motivation, advice, knowledge or market research they just need to start, but the product out there and see how the market responds. At the end of the day, the market is going to be your best and quickest teacher.

Source [1]



Contributors to this article:

  • Pat Walls, Founder @ Starter Story
  • Wiki Updater