Ronnie Teja


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Ronnie Teja is a Canadian entrepreneur. Ronnie started Branzio in 2018 and is based in Vancouver.[1]

Ronnie Teja, founder of BranzioRonnie Teja, founder of Branzio

Company

Branzio

Twitter

@roaringronny (422 followers)

Instagram

@sirwexford

Career

Early Career

No early career info added yet...

Branzio

Ronnie started Branzio in 2018. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Branzio?

My family moved to Canada in May 2007 which makes me a first generation immigrant. I was 21 around the time, and I came from Mumbai, India where I already had a job in advertising.

> I continued to experiment with drop shipping and other small ecommerce niches, till it hit me - I needed to build a brand, which was focused on longevity, I wanted to start a purpose-driven brand, not just any watch store.

In those days, Vancouver was still a small market and the opportunities in advertising and other related industry were very limited, so I got a job selling Indian (Punjabi) radio and for my first year in Vancouver, Canada. I took public transit to do sales at mom and pop Indian stores door to door to sell radio advertising.

It was a very humbling experience because, the year before I was at the Economic Times awards in India meeting the 5th Richest man in the world at that time, LN Mittal and the next year I was selling radio advertising door to door. I learned pretty quickly to grow a thick skin and keep my head down and focus on my goals.

I literally went from job to job for the next few years like a rudderless sailboat ( we needed to make money - help with the parents mortgage etc. ) while upgrading my knowledge in digital advertising till I landed a job at BestBuy Canada in 2012, where I was a media buyer and my job was to 100% be focused on emerging digital media which was very retail driven. I learnt a lot from that job in retail and how big retail organizations work and I’ll be honest I loved it a lot because it was fast, ruthless and it gave me the opportunity to network with the best minds in digital advertising.

I decided after my experience at BestBuy and the organizations I worked at after, that I should take a chance on myself.

I started and sold my first online store in 2016, which was a small drop shipping store put together after watching a few online courses, I continued to experiment with drop shipping and other small ecommerce niches, till it hit me - I needed to build a brand, which was focused on longevity, I wanted to start a purpose-driven brand, not just any watch store - the very idea of this brand and watch store was born from the time I was in Africa at a safari with an entrepreneur friend of mine and we saw the effects of poaching and on our first day we smelled a dead Rhino which was poached for its horn. It made my resolve stronger to have a brand which protected the outdoors and wildlife in particular with the money we made.

how-i-built-a-booming-watch-brand-from-nothing Elephant sanctuary in Nelspruit, these two male elephants are inseparable. They were rescued from an orchard in Namibia.

how-i-built-a-booming-watch-brand-from-nothing (a poached elephant skull)

I want to say first, I had limited experience in this field my first designer who had some fashion experience was forced into learning industrial design and watchmaking because we needed someone to design these watches. So in we go with both feet, it took us 6 months to validate the idea and actually get something up from the ground if not longer.

When I started I remember I had like $5k in a bank account, and I was literally interviewing to be the Director of Web for a local outdoor retailers. I remember I didn’t get the job because they were afraid of my resume as I’d moved jobs every 1.5-2 years which turned out to be a blessing in disguise as it drove me harder to start my own company.

Source [1]

References