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James started Everyman in 2016. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Everyman?
A few years ago, I began researching businesses that I could purchase. Growing up in part internationally exposed me to entrepreneurs and innovative marketplace leaders in a variety of settings. In addition, my vocation as a global leadership development and training executive stokes my interest in business.
Since my life has continuously involved international travel and business exposure, naturally, I kept my eye on gear that would serve an adventurous pathfinder well. I also didn’t mind spending extra if that meant purchasing a thoughtfully tailored product. Sometimes it's an adjustment in quality, design, or presentation that makes all the difference. Some business people are simply able to do business and make money. It has less to do with a specific product or service for them. They’re just wired to do business. In many ways, I envy those that are able to function this way. For me, I had to be excited about the service and/or products sold.
I enjoy thinking out of the box. Taking no for an answer doesn’t come easily. I am driven to find a way around obstacles. Some influential years on the streets of Istanbul Turkey as a military brat had its benefits. Life is surely short, and it’s important to push myself beyond the place where I’m comfortable. I believe that we can experience incredible rewards if we can navigate onward through entangling fear. My greatest passion is simply pressing on to create new opportunities. Everyman has been a powerful creative outlet for me.
It’s been a little over a year since purchasing Everyman. The previous owners, though they built the company to be sold, had keen insight regarding the development of a successful business. I also made sure I had surrounded myself with the right people to complete the due diligence on every aspect of the company considered for purchase. All around, having the right people involved at each phase of this journey has been critical. I also thank my wife and children for their unending inspiration.