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Christina started Beautiful Disaster in 2008. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Beautiful Disaster?
The Beautiful Disaster brand was built to inspire women to move closer to happiness and further from pain. We have failed more times than we can count, much like the women in this tribe! Through years of ups and downs, we were able to create the brand we always wanted.
> Being able to make a positive impact on someone makes all the hard work worth it!
I wanted to create a brand that was like no other and had a purpose behind it. Before starting the brand, I worked as a personal stylist for VH1 reality shows, such as Rock of Love, Daisy of Love & Charm School. I had extensive job experience and an eye for fashion but had no idea how to run a clothing company but I didn’t let that stop me. I believe in life you have to start right where you are and figure it out as you go.